CHICAGO, May 12, 2015 /PRNewswire/ -- Today, the American Lung Association's LUNG FORCE initiative is joining forces with Academy Award®-nominated actress, Laura Dern, country music star Kellie Pickler, and Emmy- and Golden Globe-winning actress, Valerie Harper, during National Women's Lung Health Week (May 10th -16th) to share their voices in an effort to defeat lung cancer in women.
Laura Dern, Kellie Pickler, Valerie Harper Among Notable Voices Kicking Off National Women’s Lung Health Week
Chicago Skyline Shines Turquoise For #LUNGFORCE
Turquoise Invades the Pacific Space Center In Seattle For #LUNGFORCE
New York City landmark One World Trade Center illuminated turquoise for #LUNGFORCE
Every eight minutes, a woman in the United States dies of lung cancer. It is the #1 cancer killer of women, killing almost twice as many women as any other cancer. Yet, awareness is extremely low. Only 1 percent of women cite lung cancer as a women's cancer that is top-of-mind for them, according to the American Lung Association's Women's Lung Health Barometer. Now in its second year, LUNG FORCE, in partnership with national presenting sponsor, CVS Health, is empowering women and men everywhere to share their voices and make lung cancer a public health priority.
"We've made great strides since launching LUNG FORCE last year, however, there's still work to be done," said Harold P. Wimmer, National President and Chief Executive Officer of the American Lung Association. "As the American public's go-to resource for lung health, the American Lung Association has the responsibility to address this urgent health issue. We take that very seriously and are asking all Americans to join us in the fight against lung cancer in women by sharing their voices."
Celebrities Lend Their Voices in New Video To commemorate National Women's Lung Health Week, LUNG FORCE is debuting a new video starring notable women personally affected by lung cancer including Dern, Harper, Pickler and other lung cancer patients and caregivers.
The video is a statement from public figures and those impacted by lung cancer who are leading by example. They are sharing their personal accounts of how lung cancer has touched their lives to get all Americans to raise their voices and call attention to this deadly disease.
Dern lost her grandfather to lung cancer and famously portrayed Cheryl Strayed's mother, Bobbi Lambrecht, who died of lung cancer, in the film adaptation of Strayed's New York Times bestseller Wild. Dern received a 2015 Academy Award nomination for her performance in the film.
"Through my own experiences and playing Cheryl's mother who died of lung cancer, I felt compelled to learn more about this disease and to educate others," shared Dern. "Our strongest weapon in the fight against lung cancer is our voices. And that's why I'm lending mine to LUNG FORCE - to make lung cancer a disease people care about and fight against."
Harper understands firsthand why lung cancer must become a priority. She has been surviving the disease since 2009. Given as few as three months to live in 2013, Harper decided to set aside her death sentence, work on her treatment and go on living life as fully as possible. Two years later, she rejoins LUNG FORCE for another year to continue sharing her personal experience with women and men everywhere in an effort to defeat this terrible disease.
Like Harper, country music star, Pickler, has supported LUNG FORCE since the initiative's launch. She is lending her voice in memory of her grandmother who died of lung cancer just one day after she was diagnosed. Pickler's grandmother played an important role in her life and continues to serve as an inspiration for her work.
CVS/pharmacy's In-Store Fundraising Campaign to Benefit LUNG FORCE Now through Saturday, May 23, CVS/pharmacy customers can support LUNG FORCE when they donate $1, $3, or more at the register or online at www.cvs.com/lung (all proceeds will support the movement). CVS Health is the National Presenting sponsor of LUNG FORCE.
"An important part of our decision to stop selling tobacco products was our dedication to helping people on their path to better health. Our partnership with the American Lung Association's LUNG FORCE helps us extend that purpose to so many women and their families," said Helena Foulkes, President, CVS/pharmacy. "As we kick off the second year of our LUNG FORCE in-store fundraising campaign, we will continue to make significant strides in helping women understand the prevalence of lung cancer and reaffirm our commitment to helping people lead tobacco-free lives."
Additional Ways to Share Your Voice The American Lung Association is asking Americans to share their voices in the fight against lung cancer. Visit LUNGFORCE.org to learn how to participate:
SHARE: Share your voice on social media using the hashtag #ShareYourVoice and #LUNGFORCE or in one of the following ways:
Turn your social media profiles turquoise or post a turquoise selfie, using the hashtag #ShareYourVoice and #LUNGFORCE. Like the LUNG FORCE Facebook page and follow LUNG FORCE on Twitter
If lung cancer has touched your life or someone you love, please share your story at LUNGFORCE.org/share-your-story
Tell your local Senators and Representatives to invest in lung cancer research at LUNGFORCE.org/take-action
DONATE: A donation supports the American Lung Association's investment in lung cancer research and public health promotion, including early detection, clinical trials, biomarker testing and more federal research funding, as well as the overall mission of the American Lung Association.
WALK: Commit to fundraise and rally friends, neighbors and colleagues to stand together and fight lung cancer at a LUNG FORCE walk. Find out more at LUNGFORCE.org/walk
LUNG FORCE Hero Awards During National Women's Lung Health Week, the American Lung Association will present awards to LUNG FORCE Heroes, individuals whose efforts and personal lung cancer stories have made a significant impact on women's lives and empowered others to share their voices. The LUNG FORCE Heroes program is nationally sponsored by Lilly Oncology. This year's LUNG FORCE Hero Award recipients include:
Former Washington, D.C. news anchor and reporter Greta Kreuz who survived lung cancer
Actress Shantel VanSanten who lost her grandmother to lung cancer
About the American Lung Association The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.
About LUNG FORCE LUNG FORCE is a new national movement led by the American Lung Association to unite women against lung cancer, the #1 cancer killer of women. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for lung cancer research. The American Lung Association's LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.
About CVS Health CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its 7,800 retail drugstores, nearly 1,000 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.
Media Contacts: Diana Torres-Bixby Edelman 917-686-0517 [email protected]
Allison MacMunn American Lung Association 312-801-7628 [email protected]
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