Lavior Announces Companywide Corporate Wellness Partnership with Crunch Fitness Franchisee CR Fitness
Partnership brings Lavior's botanical wound and skin care solutions into CR Fitness clubs across the Southeast, with Lavior employees receiving Crunch Fitness memberships as part of the collaboration
MIAMI, Sept. 21, 2026 /PRNewswire/ -- Lavior, the Miami-based botanical wound and skin care company behind a line of FDA-registered diabetic wound and skin treatments, today announced a companywide partnership with CR Fitness, the largest Crunch Fitness franchise group in the country, operating more than 60 clubs across Florida, Georgia, North Carolina, and Texas.
The partnership pairs Lavior's science-backed, botanical skin and wound care line with CR Fitness's network of Crunch Fitness locations, bringing wellness solutions directly to gym members and the broader community. At the center of the in-club campaign is Lavior's Multipurpose Wound Gel, a natural alternative to traditional first aid formulated with clean, botanical ingredients, including aloe vera and a proprietary botanical blend, and free of steroids, parabens, and added fragrance. Indicated for cuts, scrapes, bruises, calluses, and blisters, the gel helps gymgoers recover faster and keep training.
Lavior will also introduce members to its Post-Surgical Skin Barrier Gel, formulated to support the skin's natural barrier and deliver deep, lasting hydration during the critical recovery window following surgical or aesthetic procedures. It's increasingly relevant to athletes managing incision care or post-injury recovery alongside their training. Both products will be featured through in-club activations and appearances at health and wellness fairs hosted at participating CR Fitness locations.
The partnership also extends inward: Lavior employees will now receive Crunch Fitness memberships as a new corporate wellness benefit, reflecting the company's commitment to employee wellness.
"Healing people is at the heart of everything we do. Every Lavior product starts with clean, botanical ingredients because people deserve care they can trust, on their skin and in their lives. Partnering with CR Fitness lets us bring that mission directly to people who are already working hard to take care of themselves," said Anabelle Savion, COO, Lavior.
The partnership will roll out across CR Fitness's Florida, Georgia, North Carolina, and Texas locations, with additional event details to follow.
About Lavior
Lavior is a Miami-based, women-owned wound and skin care company specializing in botanical-based treatments for diabetic wound care and sensitive skin. Built around its proprietary Inula Viscosa AGS-RIED™ technology, Lavior's product line, including its Diabetic Wound Therapy hydrogel, Multipurpose Wound Gel, Post-Surgical Skin Barrier Gel, and Diabetic Skin Barrier Cream, is free of steroids, parabens, and added fragrance, manufactured in cGMP-certified U.S. facilities, and registered as FDA Class I medical devices. Learn more at lavior.com.
About CR Fitness
CR Fitness is the largest Crunch Fitness franchise group in the United States, operating more than 60 clubs across Florida, Georgia, North Carolina, and Texas, with continued growth planned nationwide. Backed by North Castle Partners, CR Fitness delivers Crunch's High-Value, Low-Price fitness model, giving members access to full gym facilities, group fitness classes, and premium amenities in a welcoming, judgment-free environment. Learn more at crunch.com.
Media Contact:
Anabelle Savion
3056273680
SOURCE Lavior Pharma Inc
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