LBi Hires Christine Peterson as New Director of Media

NEW YORK, Dec. 5, 2011 /PRNewswire/ -- LBi, the largest independent global marketing and technology agency with operations in 16 countries, today announced it has hired Christine Peterson as the new Director of Media. Peterson's hire is effective immediately, and she will work out of the New York office, reporting to LBi US President Judith Carr. This new role will be focused on enhancement and continued growth to the already well established Display, Search and Social media services offered by LBi to clients such as Seamless, J&J, Dyson, MoneyGram International, and Focus Features. This expansion coincides with the recent acquisition of Mr Youth, which will add even more breadth and industry leadership to the capabilities offered by the LBi brands.

"We are excited to welcome Christine to LBi. She is the perfect choice to lead our blended media offering, bringing together paid, bought and owned media chops with a healthy dose of operational experience and a proven nose for winning new clients," said Carr, who also serves as Managing Director, LBi New York. "We are delighted that she'll be part of the senior team here."

Peterson comes to LBi from Publicis Modem, where she was vice president, group media director and oversaw the General Mills account. Peterson previously worked at Carat, where she led the interactive media teams in New York, Chicago and Atlanta, and developed strategy for clients such as Alberto Culver, Pfizer, P&G, and Wyndham, among others. In 2008, Peterson was awarded an IAB social marketing campaign of the year award for the Vo5 campaign in 2008. Additionally, Peterson worked as part of the media planning team at OMD Digital, and was a member of the GE team that was awarded the MediaWeek 2003 interactive media campaign of the Year.

"I'm truly excited to join the impressive team that has entrenched LBi into the US marketplace," said Christine Peterson. "With such powerful brand acquisitions, cutting edge thought leadership across all things digital, and a global presence that is so clearly integrated into the US culture. I can't wait to hit the ground running."

About LBi


LBi is a leading independent global marketing and technology agency, blending insight, media, creativity and technological innovation to create business value. LBi has a global network of 1800 digital experts collaborating across 25 offices worldwide, two major US hubs in New York and Atlanta, a dedicated healthcare division, the boutique interactive agency, Syrup, social media marketing agency, Mr Youth. A digital powerhouse, LBi helps companies decide what's next for their business and takes them there, with award-winning technical execution and best-in-class digital solutions. LBi is a pioneer in innovative technology that embraces human behavior, providing digital solutions beyond the browser to create lifelong value for brands and consumers. Clients include Sony Ericsson, Seamless, MasterCard Worldwide, General Electric, Coca-Cola, IKEA, Macy's, CDM, Bristol-Myers Squibb, WebMD, Bayer, MoneyGram International, and National Grid.

SOURCE LBi