LONG BEACH, Calif., May 10, 2017 /PRNewswire/ -- Online office supply retailer LD Products recently launched a responsive redesign enhancement of their website, LDProducts.com. As customers become more attuned to shopping on their tablets and smartphones, a well-crafted responsive mobile experience is more important than ever. The company divided their responsive plan into three distinct phases. The first phase started a year and a half ago with the initial redesign of the website. Last fall, a new logo and package design was announced, giving the brand a more contemporary look. Now in the final phase, it is ready to transition the brand into a first-rate responsive website.
With this announcement, LD Products is eager to present a fully optimized mobile shopping experience. "A responsive mobile site has been in the cards for a long time", said CEO Aaron Leon, "but we wanted to do it the right way. It was important for us to study our customers' behavior and shopping habits before making the transition. We knew that by doing that we could construct a mobile site that's tailored to fit the expectations of our loyal customer base."
Meeting those expectations required collaboration across the company's design, UX, development and marketing departments. Creative Director, Fred Machuca, cultivated the direction of the site design, "The design team's main objective was to maintain the look and feel of the site on a range of devices and screen sizes, focusing on mobile design enhancements to improve site usability. With an established customer base, it was imperative to keep the familiarity of the desktop experience." To find the perfect balance between desktop and mobile modifications, the UX department performed extensive user testing, analyzing customer feedback and site performance metrics. An agile approach to the development process created a platform for iterative modifications across the conversion funnel. Hilda Fontana, VP of Technology, is excited to implement her team's changes, "This mobile responsive site is lighter, allowing for faster page loading times which lends itself to an improved shopping experience."
The newly optimized site is expected to have a positive impact on customer engagement and conversion. By offering seamless access to LD brand cartridges and office supplies, customers can easily shop from any of their preferred devices.
About LD Products
LD Products is a leading e-commerce provider of ink cartridges, toner and office supplies. Since 1999, the company has enjoyed great success as a high quality and cost-effective alternative to printer brand consumables.
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SOURCE LD Products