NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Leadership Connect, a fast-growing people intelligence service trusted for 50 years, has joined the Marketo LaunchPoint partner ecosystem, the industry's first MarTech partner accelerator. Marketers can now improve their lists in Marketo with fresh leads and updated contact information to optimize their campaign performance.
Key decision makers in federal, state & local government, business, and media can receive highly targeted, relevant information from marketers thanks to powerful contact and account insights provided in the app. Accurate and in-depth details about organizations and people, available in custom objects, allows precise segmentation in campaigns.
Since the most up-to-date information is automatically pushed to Marketo every day, marketers can always have the best information on the contacts they need to know, such as senior management, federal purchasing contacts, IT specialists, journalists, and legislative staff. Any time spent reimporting fresh lists is now saved, freeing valuable hours for attracting and engaging prospects. Imported data can be used to find prospects, cleanse and enrich existing data, enhance an account-based marketing strategy, promote an event, or support outreach efforts.
"Our unique combination of advanced technology and US-based research teams allows us to offer clients more ways to connect to decision makers," says Michael Crosby, president and chief executive officer of Leadership Connect. "The value of Leadership Connect comes from both the trusted, high-quality people intelligence and the time saved accessing this data. By offering a seamless integration with Marketo, Leadership Connect helps marketers reach prospects without needing to leave the service or rely on unverified data."
"We are thrilled to welcome Leadership Connect as the newest member of the Marketo Innovate ecosystem," said Shai Alfandray, vice president, global head of ISVs, LaunchPoint ecosystem, Marketo. "Leadership Connect's high-quality contact information and intelligence save valuable production hours for marketers. The ease of use with finding new prospects and creating targeted lists up-levels the value of the Marketo Engagement Platform™."
About Leadership Connect Founded by two former S&P 500 CEOs and a presidential press secretary, Leadership Connect operates at the intersection of government, business, and media. We are a people intelligence service for over 4,000 clients seeking to develop business or influence senior and mid-level decision makers.
As a 50-year old start-up, we use a mix of advanced technology and old-fashioned proprietary research to provide the highest quality data via the web, mobile devices, and CRM systems. To learn more, visit www.leadershipconnect.io.