Leading Biometric Smart Technology Simplifies Consumers Purchasing Activity While Securing Personal Information - Newest Smart Wallet Expands TV Ad Exposure

CORAL SPRINGS, Florida, April 1, 2015 /PRNewswire/ --

NFC technology in the competitive nature of the consumer electronics market points to a new trend of the inclusion of advanced technology in smart technology & smart wallet devices while expecting to be a major force of the NFC technologies market.  NFC technology enhancements over the years has made it even more secure than established technologies and thus more trusted by device makers and consumers alike for more confidential applications. Companies in focus today are:  NXT-ID, Inc. (NASDAQ: NXTD), Google Inc. (NASDAQ: GOOG), Alibaba Group Holding Ltd. (NYSE: BABA), Apple Inc. (NASDAQ: AAPL) and Vodafone Group Public Limited Company (NASDAQ: VOD).

NXT-ID, Inc. (NASDAQ: NXTD), a biometric authentication company focused on the growing mobile commerce market, announces it has expanded its current TV ad campaign for the Wocket® smart wallet to include new markets and channels. The 30 second ads are currently airing in the New York market on CNBC and will now roll out into Los Angeles select zones. Additionally the ads will run on Fox Business and Bloomberg channels in both regions.

Read the full NXTD Press Release at http://www.financialnewsmedia.com/profiles/nxtd.html

Gino Pereira, Chief Executive Officer, said, "This new 30 second spot is our third in a series of TV ads we have created to educate consumers and build brand awareness for Wocket. We plan to increase our overall consumer awareness campaign over the spring as we begin to ship to our remaining pre-order customers."  He went on to say, "We are getting great feedback from our early access pre-order customers who are now using their Wockets for day-to-day transactions. Wocket is working well and has been well accepted by cashiers at the POS terminals where they have been used. We are seeing a significant increase in the number of sign-ups for our Wocket invitation list and are very excited to see momentum building for our unique secure payment technology. Consumers can see the value that a smart wallet like the Wocket brings to their everyday lives."

NXT-ID, Inc.'s innovative MobileBio® solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices. The company is focused on the growing m-commerce market, launching its innovative MobileBio® suite of biometric solutions that secure consumers' mobile platforms led by Wocket®; a next generation smart wallet designed to replace all the cards in your wallet, no smart phone required. Wocket was recognized as one of the top technology products at CES 2015 by multiple media outlets including Wired.com. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.

In other Smart Technology/Mobile Payment news & happenings: Google's (NASDAQ: GOOG) planned integration of bill pay and presentment with its immensely popular Gmail service could quickly scoop away one of the stickiest offerings of online banking sites. The product, reportedly called "Pony Express," would allow Gmail users to examine and pay emailed bills without navigating to another site. Banks and billers typically rely on emailed notifications to prompt customers to log into their own sites, where they can sell upgrades and provide customer service.  The initiative, reported yesterday by the tech news site Re/code, builds on an existing P2P payment capability built into Gmail and Google Wallet. Read the full article at http://www.paymentssource.com/news/emerging-payments/gmail-bill-pay-is-a-bigger-threat-to-banks-than-google-wallet-3020942-1.html

In the mobile-driven population of China, there's already a clear leader in mobile payments - Alipay, Alibaba's (NYSE: BABA) mobile payment system. Can Apple (NASDAQ: AAPL) keep up even if it gets approved to bring Apple Pay to the country?  Apple Pay hasn't even entered China's market, as it still must clear regulatory hurdles, but it appears that Apple may already be behind in the China's mobile payments game. At least that's what some analysts are saying. "Apple is very late to the payments game with Alibaba and Tencent well entrenched," Shiv Putcha, an associate director with the International Data Corp's Asia/Pacific Consumer Mobility and Social Consumer Research team, told China Daily. "Keep in mind … only Apple Pay users can avail this service while virtually all smartphone users can avail payments through an Alipay or WeChat app."  Recent reports indicate Apple and China's Union Pay have struck a deal to allow Apple Pay to launch April 28 in China, though it's unclear if that date will be hit. Read the full article at http://www.pymnts.com/news/2015/can-apple-pay-compete-in-alipay-dominated-china/#.VRsPvPnF8mA

Vodafone (NASDAQ: VOD) said customers in some of its European markets will be able to add bank cards to the Vodafone Wallet service and use smartphones to pay for goods and services at contactless terminals from the second quarter of 2015. The UK-based operator has signed new agreements with Visa and Carta Worldwide to extend the existing contactless payment service based on near field communications (NFC) technology. Read the full article at http://www.fiercewireless.com/europe/story/vodafone-adds-card-payments-its-nfc-wallet/2015-03-30

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