Leading Fashion Search Engine ShopStyle Partners With Video Technology Firm Taggled To Provide A Shoppable Video Experience To The Masses
SAN FRANCISCO, Dec. 4, 2014 /PRNewswire/ -- Building on its hugely successful fashion search engine platform, US company ShopStyle, the leading global digital fashion shopping platform, has partnered with video technology company Taggled to offer a groundbreaking shoppable video experience for their customers.
Seeking to capitalize on ShopStyle's worldwide reach (172 million annual visits) and unique blogger affiliate program (10,000-plus blogger partners), the company worked in partnership with UK-based Taggled to create a bespoke solution that will provide ShopStyle's customers and partners with a streamlined process to purchase directly from videos and allow ShopStyle to remain at the forefront of online fashion technology and ecommerce.
Taggled's interactive video tagging technology will integrate into ShopStyle's ShopSense affiliate program, where ShopStyle's extensive fashion and beauty video blogging community can use the tool to add clickable tags to their product-orientated videos — from makeup tutorial videos to shopping-haul vlogs. This will not only increase sales for participating retailers on ShopStyle but also benefit publishers by monetizing publisher video content.
The partnership was fueled by a joint recognition that more online players need to start bridging the gap between online video and ecommerce. Taggled offers a customizable video solution for the many ShopStyle fashion and beauty vloggers. Taggled allows users to break down the view-to-purchase barrier, making it easier than ever for consumers to buy what they see in video.
"We are extremely excited to start using Taggled's technology over the next few months and offering this unique value proposition to our network. ShopStyle is passionate about the digital landscape, and we want our vloggers and viewers to experience the best when it comes to online video and online shopping," said Melissa Davis, Executive Vice President ShopStyle.
Recently published Cisco forecasts suggest that the number of online video users is expected to reach 1.5 billion by 2016. Taggled founder Ian Scott added, "With online video views continuing to grow exponentially and 80 percent of consumers more likely to buy a product they see featured in a video, ShopStyle knows that offering captivated viewers the chance to purchase direct from video is the way forward. Providing a truly shoppable video experience will not only drive sales to ecommerce sites but massively increase viewer engagement and consumer satisfaction."
"Taggled is enabling businesses to monetize videos through the tagging of products in video content, and we're seeing a video view conversion rate between 1 and 5 percent. We are delighted that ShopStyle is the first online global publishing platform to integrate with our technology in this way, proving yet again it's a pioneer in the fashion and ecommerce industry."
ABOUT SHOPSTYLE
ShopStyle, from POPSUGAR Inc., is the leading digital fashion shopping platform for shoppers 18-45. ShopStyle brings together the most-fashionable brands and the best stores, allowing users to shop from over 10 million products from apparel, home decorating, and kids' items. The company operates sites internationally in Australia, Canada, France, Germany, Japan, and the UK. POPSUGAR Inc. draws over 70M users worldwide and influences over a billion dollars in annual retail revenue. For more information, visit ShopStyle.com.
About Taggled
Founded in 2013, Taggled.tv is based in Belfast, Northern Ireland. Taggled is revolutionising online video with its unique video tagging tool. With Taggled, video creators and video owners can easily add clickable product/people/place/music tags within their video. Taggled is proving that with a truly interactive, clickable video, users will see engagement rise 20 times more than with a regular video. A video made shoppable with Taggled will see a video view conversion rate between 1 and 5 percent.
Taggled offers personal and business account options.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leading-fashion-search-engine-shopstyle-partners-with-video-technology-firm-taggled-to-provide-a-shoppable-video-experience-to-the-masses-300004771.html
SOURCE ShopStyle
Share this article