NEW YORK, April 15, 2020 /PRNewswire/ -- 5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record by Columbia Care Inc., one of the biggest and most experienced multi-state operators in the medical cannabis industry. Under the new agreement, 5WPR will represent both the corporate and consumer side of the business, promoting Columbia Care Inc.'s brand and messaging through strategic media relations, thought leadership, executive profiling, and speaking opportunities.
Earlier this year 5WPR was named to Green Market Report's list of Most Effective PR Firms in the Cannabis Industry. The annual list names the most effective Cannabis PR firms based on experience, relationships, and compliance know-how.
"We look forward to putting our experience to work for Columbia Care," said Founder and CEO of 5WPR, Ronn Torossian. "Given the intricacies of this transitioning industry it is imperative that any PR firm operating in the space stay on top of the laws and changing legislation, while at the same time, embodying the creativity needed to garner the right type of attention."
"5WPR offers diverse capabilities and a robust understanding of the cannabis industry," explained Jesse Channon, Chief Growth Officer of Columbia Care. "We are excited to partner with them for what will likely be one of the most exciting years yet for our company."
PR services offered to Cannabis clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
About Columbia Care Inc.
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult use cannabis products and related services with licenses in 19 jurisdictions (1,2,3) in the US and the EU. Columbia Care has completed more than 1.6 million sales transactions since inception and working in collaboration with renowned and innovative teaching hospitals and medical centers globally, continues to be a patient-centered health and wellness company setting the standard for compassion, professionalism, quality, care and innovation in the rapidly expanding cannabis industry. For more information on Columbia Care, please visit www.col-care.com.
1Includes Colorado, subject to completion of the acquisition of The Green Solution
2Missouri subject to the successful completion of a management services agreement through which the company intends to provide consultative services
3Includes West Virginia industrial hemp cultivation license
About 5W Public Relations
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 175 professionals serving clients in B2C (Food & Beverage, Beauty & Fashion, Consumer Brands, Entertainment, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.
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SOURCE 5W Public Relations