Leanplum Launches The First Mobile Lifecycle Marketing Solution Truly Designed For Marketers

SAN FRANCISCO, June 2, 2015 /PRNewswire/ -- Leanplum (www.leanplum.com) today announced a new approach to mobile lifecycle marketing that allows marketers to create hyper-personalized messaging campaigns and optimize app user experience, all without requiring any coding or app store resubmissions. For the first time, utilizing a new Visual Event Manager, marketers can easily track events and use them to trigger messaging campaigns. Leanplum also now takes messaging personalization to a new level with the ability to include trigger-event information and not just attributes pulled from a user profile. A new Visual UI Editor makes it easy to A/B test app UI changes to drive conversions, ensuring marketers can optimize for all touch points along the customer journey.

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"With mobile lifecycle marketing you need to drive app engagement throughout the whole customer journey," said Momchil Kyurkchiev, CEO and co-founder of Leanplum. "It's great to be able to optimize a push notification to effectively re-engage users with your app, but it's even more powerful to also have the experience they arrive at be personalized and optimized." 

With today's announcement, Leanplum becomes the first platform to allow marketers to optimize the mobile journey end-to-end with no coding required, with a focus on: 

Deeper messaging personalization
Personalization is the key to success in mobile lifecycle marketing and Leanplum now takes it to a new level, allowing more sophisticated event-triggered messages that include information about the event itself. Current first-generation systems personalize based on user attributes. For example, they allow users to insert a customer name in a message, but not the real-time information about the item they just placed in their cart. Prior to Leanplum, capturing event information required substantial developer resources to create a workaround by taking behavioral data and storing it as a user attribute. Leanplum now makes it easy to personalize messages based on both user attributes and event data. Additionally, a new Visual Event Manager, makes it easy for marketers to set-up event tracking and use those events to trigger messaging campaigns, with no coding required. Leanplum also now supports omni-channel marketing programs, with the ability to track events outside of the mobile app. This can ensure, for instance, that a cart abandonment reminder is not pushed to a mobile user that already completed their purchase at a desktop website.

"We've been running a variety of mobile lifecycle marketing campaigns using Leanplum and it's been a great solution for us," said Andrew Laffoon, CEO and co-founder of Mixbook, "We recently A/B tested various push notifications to recover abandoned shopping carts and saw a 14% lift in overall conversions - impacting the customer experience as well as the bottom line, which was huge for us."

Easier UI Optimization and Personalization
To make it even easier to optimize app UI, Leanplum has introduced a new Visual UI Editor that makes it a snap to modify, test, and roll-out UI changes in real-time, with no app store re-submission. App UI can be tailored for individual user behavior, such as presenting the default social sharing option as either Facebook or Twitter, based on the user's previous sharing behavior.

"We have been using Leanplum to optimize both our messaging campaigns and app UI for our latest product, MileWiz." said Iliya Yordanov, founder and CEO of MoneyWiz, Europe's number one personal finance app. "Our Marketing team has had excellent results with our messaging campaigns, more than doubling seven-day retention. We also love the new Visual UI Editor, because we're able to quickly deploy UI changes, without impacting our developers or waiting for app store turnaround."

About Leanplum.
Leanplum provides mobile lifecycle marketing that drives engagement and results. Optimize the full customer journey with hyper-personalized messaging and user experience optimization - all without coding. Leanplum is working with top mobile brands such as Expedia, Tesco, and StumbleUpon. Founded in 2012 by former Google engineers with years of experience in optimization, Leanplum is headquartered in San Francisco, USA with a satellite office in Europe. Find out more at https://www.leanplum.com.

Media Contact: Vanessa Giacoppo
Resound Marketing for Leanplum
[email protected]
(609) 279-0050, ext. 108

SOURCE Leanplum

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