EMERYVILLE and SANTA MONICA, Calif., Jan. 23, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, and Lionsgate today unveiled the first in a series of all new LeapFrog Letter Factory full-length learning videos featuring the next generation of popular frog characters made famous in the highly-acclaimed and award-winning original Letter Factory DVDs. New technology, including CGI animation, completely reinvents the original top-rated Letter Factory, where Tad, Lily, Leap and a whole new cast of friends, Matilda, Cousin Toad, Quigley, Burfder and The Chief, will take children on exciting adventures featuring a lot of fun and learning along the way. The new frogs and their friends will make their debut in the LeapFrog Letter Factory Adventures: The Letter Machine Rescue Team, the first of four videos based on these new characters to be launched in partnership with Lionsgate Home Entertainment. This video will be available for download from the LeapFrog App Center, on DVD and Digital HD beginning March 4th.
"Our original LeapFrog Letter Factory DVD is one of the most loved animated movies of all time and has helped millions of children learn the alphabet. For this new series of movies, we reinvented and reenergized the characters and adventures for a whole new generation of children," said John Barbour, chief executive officer at LeapFrog. "We have completely reimagined the beloved Tad, Lily and Leap characters with innovative CGI animation technology, added new learning friends and filled every story with action-packed adventures that help children to learn on their own."
Continues Barbour, "We are incredibly excited to launch our new series created in partnership with Lionsgate and look forward to our frogs taking children on exciting new learning journeys over the next few years."
"LeapFrog is a leader in helping children learn through play and has a long legacy of bringing the best educational entertainment to children through popular and engaging characters," said Anne Parducci, EVP of Family Entertainment and Marketing at Lionsgate. "The Letter Factory frog characters are one of the most successful children's franchises and we are thrilled to be working with LeapFrog to bring these new stories to life and let children experience a new era of adventure and learning."
In addition to the four videos, LeapFrog's newest team of learning friends will appear in future products including LeapFrog learning toys and multimedia content in LeapFrog's best-selling learning library.
The Letter Machine Rescue Team With an updated look, the first of four animated releases in the new Letter Factory Adventures franchise brings back beloved frogs Tad, Lily and Leap plus their fun new friends to entertain with music, laughter and rescue team adventures as they help young learners improve reading and problem-solving skills. Featuring three all-new original learning songs plus bonus sing-a-long videos and curriculum commentary for parents, the LeapFrog Letter Factory Adventures: The Letter Machine Rescue Team DVD will be available for the suggested retail price of $14.98.
Availability Letter Factory Adventures: The Letter Machine Rescue Team DVD will be available at major retail locations beginning March 4th, as well as on Digital HD and as a Video App in the LeapFrog App Center for best-selling LeapFrog learning tablets, LeapPad 2 Custom Edition, LeapPad2 Power and LeapPad Ultra, and award-winning learning video game systems, Leapster Explorer™ and LeapsterGS™ at www.leapfrog.com/appcenter.
For more information, visit www.leapfrog.com.
About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.
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SOURCE LeapFrog Enterprises, Inc.