LeapFrog and WordWorld Partner to Distribute Digital Content

EMERYVILLE, Calif., Dec. 15, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, and WordWorld, a General Word Development LLC multimedia preschool property that playfully brings words to life, today announced a partnership to distribute downloadable content through LeapFrog's new digital App Center. As part of this agreement, LeapFrog will be the only brand in the electronic learning aisle to feature digital content from WordWorld. 

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"There are few things more important to a child's life than learning to read, and we are very excited to partner with a brand that was founded with a similar purpose," said Jill Waller, vice president at LeapFrog. "WordWorld's apps are a great addition to our digital library of innovative and animated reading apps.  They help reinforce important connections between letters, sounds, words and word meanings."

Beginning this month, ten WordWorld apps will be available via the LeapFrog App Center. The WordWorld content, for ages 3-7, encourages kids to explore print awareness, phonological sensitivity and letter knowledge, comprehension (including vocabulary development) and socio-emotional skills.

"We are thrilled to partner with a brand like LeapFrog which has been recognized by industry and educational influencers for more than 15 years," said Joseph Mullin, CEO at General Word Development. "We design our curriculum to introduce, support and foster emergent literacy skills, and we look forward to expanding our reach to help kids build reading skills on two of LeapFrog's popular platforms."

Availability

LeapFrog Learning Apps, MSRP $5-$10, are available for purchase in the LeapFrog App Center which is accessed through the LeapFrog Connect Application for LeapPad Explorer™ and Leapster Explorer™ platforms. LeapPad Explorer (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com. 

For more information on LeapPad Explorer, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com. 

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help children achieve their potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 US classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About WordWorld

General Word Development LLC, the owner of WordWorld, is a leading provider of educational content for pre-school children. Originally created with funding from the Department of Education, WordWorld leverages its Emmy award-winning animated television program, DVD content, apps and games in helping children build their vocabularies in preparation for school. Currently featured on PBSKids, WordWorld provides children ages 3-7 with a fun, dynamic environment for developing skills in word-building, recognition, and comprehension. Based in New York, NY, WordWorld's innovative learning products are available worldwide on television, in classrooms, at leading retailers, and online at I-Tunes and www.wordworld.com.

MEDIA CONTACTS

Joseph Mullin
WordWorld    
General Word Development LLC
646-495-6056
[email protected]                    

SOURCE LeapFrog Enterprises, Inc.