LeapFrog Unveils The Complete Learn To Read And Write Solution For Children

EMERYVILLE, Calif., April 30, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced LeapReader, the complete learn to read and write solution for children. LeapReader, from the creator of the #1 selling Tag learn to read system [i], is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader's three essential experiences – learn to read, learn to write and learn through listening – children sound out words and read sentences, write letters with interactive guidance, and develop comprehension skills through audio books, music and more all available in the LeapReader library of more than 150 learning experiences.

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"For the last 18 years, LeapFrog has helped millions of children around the world to learn to read," said John Barbour, chief executive officer at LeapFrog. "With LeapReader, we are taking the way children learn to read to the next level and adding writing to build a foundation for future academic success. Our highly experienced team of learning experts worked alongside our talented teams of designers and producers to create the ultimate reading tool and engaging content experiences that reinforce a child's language and literacy skills. We are extremely proud of how fun and interactive every book, workbook, map, audio book and flash card is while providing children rich and unique learning experiences."

"The statistics are jaw-dropping – one in six children who are not reading proficiently in third grade fail to graduate from high school on time, four times the rate for children with proficient third grade reading skills[ii]," said Dr. Jody Sherman LeVos, leader of LeapFrog's Learning Team. "We know that children learn to read and write better when experienced together. LeapReader allows these skills to be practiced concurrently using physical books along with related skills like listening comprehension. With LeapReader, as children touch letters to hear their sounds and listen to words pronounced and sounded out, they build phonics and word recognition skills. Additionally, as they trace and write letters, they learn about proper stroke order and writing fluency."

The LeapReader Library
The extensive LeapReader library includes more than 150 engaging and fun learning experiences such as books, audio books, flash cards, maps, learn-to-write sets, music albums and trivia challenges. The LeapReader library of content lets parents easily personalize their child's learning journey by choosing titles based on their child's reading level, favorite characters or learning style. It offers parents the best and most engaging, high-quality educational solutions available to help children learn to read and write:

• Learn to Read: Children learn to read by sounding out words, reading sentences and building comprehension through LeapReader books, maps and flash cards.
• Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to help children learn the sequence of strokes and build writing fluency. These new workbooks feature revolutionary LeapFrog Learning Paper which contains ink embedded within the page for a mess-free writing solution.
• Learn through Listening: LeapReader audio books, learning songs and trivia challenges foster children's comprehension skills, vocabulary and imagination.

LeapFrog worked closely with world-class publishing partners including Random House, Scholastic Inc. and KIDZ BOP, among others, to select the best audio content for the LeapReader library. The library features beloved children's characters and audio books such as The Magic Tree House and Little Golden Books from Listening Library, a division of Random House Inc., and Clifford and The Velveteen Rabbit from Scholastic Inc., and today's biggest hits, sung for kids by kids, from the popular audio series, KIDZ BOP.

LeapReader (MSRP $49.99 and in pink and green, for children ages 4-8) will be available for pre-order beginning June 12, and available at major retail locations and at www.leapfrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time and works with most Tag books*.

For more information, visit www.leapfrog.com/LeapReader.

*For complete list of compatible Tag books, visit leapfrog.com/LeapReader

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Monica Ma
mma@leapfrog.com
510.551.8553

Kathryn Green
kgreen@leapfrog.com
415-971-9113

Sources:
[i] U.S. Source: #1 Learn-to-Read System based on The NPD Group/Retail Tracking Service; Preschool Electronic Learning, Learn-to-Read brands as defined by LeapFrog in dollars, annual 2012.
[ii] Double Jeopardy Report, The Annie E. Casey Foundation

SOURCE LeapFrog Enterprises, Inc.