LeapFrog's LeapPad™ Tablets Ranked As The No. 1 Top Selling Children's Tablet Brand In 2013

Jan 27, 2014, 14:34 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Jan. 27, 2014 /PRNewswire/ -- According to recently released year-end sales data from The NPD Group, the LeapPad™ line of learning tablets from LeapFrog Enterprises, Inc. (NYSE: LF) was again the no. 1 top selling children's tablet brand in 2013.*

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As the market leader, LeapPad outsold competitive brands which include learning tablets and Android-based kid's tablets. LeapFrog's LeapPad family of tablets, including LeapPad2™, LeapPad2™ Power and the newest seven-inch touchscreen tablet LeapPad™ Ultra, also topped many retailers' hot holiday lists and received numerous prestigious accolades and awards in 2013.

"We are thrilled that our LeapPad line of learning tablets for children was the market leader for the third year in a row. Tablets have become increasingly popular in schools, at home and in the workplace. The combination of our LeapPad line of tablets and award-winning educational content creates the perfect introduction for children to the empowering world of tablets," said John Barbour, chief executive officer at LeapFrog.

"Since 2011 when we unveiled LeapPad1, the first-ever learning tablet designed just for children, we created a revolution in learning," continues Barbour. "We continue to innovate year after year with new breakthrough tablets and extensive learning content resulting in more than 55 industry and parenting awards worldwide. Being the no. 1 children's tablets again in 2013 is a testament to the hard work of our highly talented teams who collaborate to deliver the best experiences that help children achieve their potential."

Best-Selling Children's Learning Tablets The LeapFrog LeapPad family of tablets, including the most recently unveiled LeapPad Ultra, LeapPad2 Power and LeapPad2, continues to offer parents and children the best first tablet experiences.

Recommended by 97 percent of teachers to parents**, LeapPad Ultra is a new kid-tough tablet that features a seven-inch high-resolution screen, a rechargeable battery, front and back cameras and video recorders and 8GB of memory. LeapPad Ultra also features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust (MSRP $149.99, for children age 4-9 years old).

LeapPad2 Power has an all new kid cool, tech-forward design and for the first time includes a rechargeable battery and AC adapter for easy one-step charging providing up to nine hours of continual play. This addition to the LeapPad family of children's learning tablets includes all the kid-friendly features of the LeapPad2 such as front and back cameras and video recorders, 4GB of storage for photos, apps, videos and more. In addition, LeapFrog's unique library of 800+ life-changing content experiences is also available for the new LeapPad2 Power (MSRP $99.99, for children age 3-9 years old).

LeapPad2 offers children engaging learning experiences, front-and-back cameras and video recorders, a LF 2000 processor and 4GB of on-board memory, all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 is compatible with a recharger pack, available separately (MSRP $79.99, for children age 3-9 years old).

For more information, visit www.leapfrog.com.

*Source: The NPD Group / Retail Tracking Service; Infant/PS Electronic Learning and Electronic Entertainment subclasses, Dollars and Units, Annual 2013

** Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent & Child Magazine of 328 U.S. Kindergarten teachers who received LeapPad Ultra tablets and LeapFrog Learning Library content for non-classroom examination through LeapFrog's LeapPad Ultra Teacher Insights Study.

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

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SOURCE LeapFrog Enterprises, Inc.