Learn the Business Habits and Insights of 120 Self-Made Billionaires to Increase Profits & Value in 2015

NEW YORK, Jan. 6, 2015 /PRNewswire/ -- As businesses around the United States open the books on 2015 and brainstorm ways to increase profits and value in the New Year, they would be smart to take a few tips from the new book, The Self-Made Billionaire Effect, named one of the top business books of 2015 by Business Insider.  The Self-Made Billionaire Effect unveils 7 key myths of self-made billionaires and helps CEOs identify tell-tale characteristics of potential value producers – employees who may very well have that next billion dollar idea tucked into their back pocket, together with the creativity and smarts to get it to market.

Veteran corporate strategists and authors, John Sviokla and Mitch Cohen of PwC (PricewaterhouseCoopers) give CEOs invaluable insight into the world's growing number of self-made billionaires and the critical traits they all have in common.

Based on extensive research into the mindset and working habits of more than 120 billionaires, including serial entrepreneur Mark Cuban, Spanx's Sara Blakely and Starbucks' Howard Schultz, Sviokla and Cohen share their insights into these massive value creators, and debunk the following myths:

• The Majority Are Under 40
• Most Make It in the Tech Industry
• Their Billions Came From Creating Brand-New Markets
• They Owe Their Success in Large Part to Luck
• Many Use Exploitative Business Practices
• Most Experience Overnight Success Stories
• Talent Contributed More to Success than Practical Experience

Sviokla and Cohen also identify key differentiators of massive value creators by what they call the "producer" versus "performer" mind-set. While the majority of companies reward "performers" – those who delight audiences with their perfect execution – most do not proactively mine and cultivate "producers" – those who have the potential to create massive value and redefine what is possible.

Sviokla and Cohen share top tips for today's CEO's seeking to promote value creation in their company, including:

• Don't Always Hire the Best Fit
• Don't Avoid Risk, Manage It
• Don't be Dazzled and Blinded by Your "Performers"
• It's not about a dream, but what one does about their dream

The Self Made Billionaire Effect: How Extreme Producers Create Massive Value is published by Portfolio Penguin and is available for sale now on Amazon at http://www.amazon.com/The-Self-made-Billionaire-Effect-Producers/dp/159184763X

For more information, please visit: http://www.pwc.com/billionaire

About PwC US
PwC US helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms, which has firms in 157 countries with more than 195,000 people. We're committed to delivering quality in assurance, tax and advisory services. Find out more and tell us what matters to you by visiting us at www.pwc.com/US.

© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

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