Legendary DJs and Iconic Rapper to Crown America's Hottest DJ at McDonald's 2012 Flavor Battle in Miami Beach

OAK BROOK, Ill., Jan. 30, 2012 /PRNewswire/ -- Grammy-Award winner Spinderella and spin veteran Disc Jockeys DJ Irie, DJ Skribble and reigning Flavor Battle champ DJ JayCeeOh will join iconic rapper and "human beat boxer" Doug E. Fresh and singer/actress/rapper Teyana Taylor in Miami Beach as three of America's hottest DJs scratch, mix and battle for the McDonald's 2012 Flavor Battle Championship title. McDonald's Flavor Battle is a national DJ competition celebrating artistic mix-masters who spin their creative blend of hip-hop music in nightclubs across America.

McDonald's 2012 Flavor Battle will take place on February 9 and will be broadcast live via online simulcast at http://www.flavorbattle.com.  Flavor Battle is conducted with Complex Media, the men's style and lifestyle network dedicated to young men 18-34, and is a private, ticketed event.  DJ Rock T will serve as the house DJ for the event.

Three DJ finalists from across the U.S. – each representing a McDonald's Big Burger – the Angus Third Pounder, Double Quarter Pounder with Cheese and Big Mac, will take to the turntables before a packed house in an epic, best-in-booth battle to earn bragging rights as the nation's top mix-master. Doug E. Fresh will emcee Flavor Battle as Spinderella, DJ Irie, DJ Skribble and DJ JayCeeOh judge the competition based on mixing skills, technique, performance flow and crowd appeal. Teyana Taylor will take Flavor Battle global by hosting the Twitter conversations and sharing photos generated from the live event.

"Flavor Battle has attracted the attention of hip-hop legends because it's a dynamic competition that lets up and coming DJs step into the national spotlight and show off their unique talent," said Rob Jackson, McDonald's U.S. marketing director. "McDonald's strives to connect with the community inside and outside of our restaurants and this is just one example of how we can inspire creativity within communities across the nation."

McDonald's launched Flavor Battle in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.

About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000.  Complex Media expanded to include flagship web site Complex.com (http://www.complex.com), which attracts more than 4.4 million unique monthly visitors; as well as the Complex Media's network of 90+, 100% exclusive Web sites targeting men 18-34 which generates more than 437 million page views and 41 million unique visitors per month.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (http://www.Facebook.com/McDonalds) for updates on our business, promotions and products.

SOURCE McDonald's