Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

LEGO Systems Unveils Dynamic Collection of Building Sets to Engage Every Child at American International Toy Fair

-2014 brings endless LEGO building options for consumers of all ages and interests, from preschool play to classic themes and toy sets inspired by America's #1 film "The LEGO Movie"-


News provided by

LEGO Systems, Inc.

Feb 14, 2014, 01:20 ET

Share this article

Share toX

Share this article

Share toX

NEW YORK, Feb. 14, 2014 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR – LEGO Systems, Inc., makers of the world's leading construction toys, unveils its largest collection of new build and play toys than ever before–246 new products–at the American International Toy Fair. This year's lineup sets includes something for every builder, from curious toddlers to adult enthusiasts and everyone in between. The company will showcase its new items, in booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 16-19.

"We know that builders of all ages enjoy the unique and the interactive play options that LEGO toys offer and we also know that the nature of play time is changing, so we are continuing to find new ways to adapt the LEGO play pattern to bring hours of building enjoyment to as many children of any age, interest or building ability," said Soren Torp Laursen, president, LEGO Systems. "From new LEGO Juniors sets for younger builders, to a collection of building sets based on the creative digital world of Minecraft, to sets based on the brand's first feature film, 2014 is sure to be one of the most exciting years ever for the LEGO brand."

Younger Builders (Ages 1½+)
LEGO DUPLO® introduces youngsters to LEGO building by offering bigger bricks for their little hands. New sets include vehicles such as an Ambulance ($14.99) and School Bus ($19.99) and items focused on encouraging creativity and role play, such as Creative Ice Cream ($14.99) and Creative Picnic ($19.99). Additions to the LEGO DUPLO brand Jake and the Neverland Pirates™ are joined for the first time ever by LEGO DUPLO Super Heroes: DC Comics sets, bringing beloved characters and stories from top preschool properties to building ($24.99-$49.99).

Easing the transition from DUPLO to LEGO building is new LEGO Juniors, designed specifically for 4 year-olds. Playsets feature modular bricks, such as walls and archways, plus step-by-step instructions to help young builders gain confidence as they get started. Classic themes such as Police-The Big Escape, Race Car Rally and Pony Farm ($29.99 each), are joined by popular licenses including Spider-Man™: Spider-Car Pursuit ($12.99), Teenage Mutant Ninja Turtles™: Turtles™ Lair ($19.99) and Batman™: Defend the Batcave ($29.99).

Classic Building (Ages 5+)
LEGO CREATOR™ kits ($4.99-$89.99) offer three models in one box with themes such as vehicles, creatures, and structures, enabling children to build, play, and then rebuild their creations. Experienced builders enjoy the challenge of LEGO Technic® sets, such as the Desert Racer ($19.99) and Cargo Plane ($139.99), featuring detailed functionality that mimics real world counterparts, plus two building instructions for maximum play value.

Themed Building (Ages 5+)
With LEGO CITY, younger builders create and role play as the everyday downtown heroes they know and love.  Nine new sets in the Transportation theme ($9.99-$29.99) are joined by three Trains kits—Train Station ($64.99), High-Speed Passenger Train ($149.99) and Cargo Train ($199.99). The evergreen Police theme returns with new models ($6.99-$99.99) and builders create and explore adventure with sets from the Arctic ($6.99-$89.99).

LEGO Friends introduces the first of three waves of Collectible Animals ($4.99 each) in April. Sets like Mia's Lemonade Stand and Emma's Lifeguard Post ($9.99 each) explore extracurricular activities and hobbies.  Other sets offer building and role play, including the Heartlake News Van ($24.99) and Sunshine Ranch ($69.99). A new Jungle Rescue subtheme sends the friends on an exciting mission, featuring Jungle Rescue Base ($59.99).  

Inspired by "The LEGO Movie" is a collection of 17 building sets recreating iconic characters and scenes, like Super Cycle Chase ($49.99) where Emmet and WyldStyle escape the Robo Police. A series of "Creative Armada" kits such as the Trash Chomper, Ice Cream Machine and Castle Cavalry ($29.99 each) offer 2-models-in-1 box. 

Six new LEGO Ultra Agents sets build a hero team of super agents working to capture futuristic villains ($11.99-$99.99). Exclusive digital content combines physical play with a first-person mission based game for iOS and Android devices.   

LEGO Legends of CHIMA combines role play, social competitive play, digital and video game play where builders compete via heroic animal characters, such as a lion, gorilla or crocodile, to obtain the power of CHI, fueled by a hit television series on Cartoon Network. Twenty-six new kits, from ripcord-powered Speedorz ($12.99 each) to building sets like Eagle Legend Beast ($9.99) and the Flying Phoenix Fire Temple ($119.99). LEGO Ninjago, the original LEGO property centered on four young Ninjas mastering the art of Spinjitzu introduces nine new sets ($11.99-$119.99) tied to content airing on Cartoon Network this year. 

Fans of all ages will want to collect 48 never-before-seen LEGO Minifigures via three new series releasing in 2014, one of which commemorates the 25th anniversary of television's longest running animated series, THE SIMPSONS™ ($3.99 each).

Building takes a wacky turn with LEGO Mixels™, a new franchise co-developed with Cartoon Network, consisting of animated shorts that premiere this month, a rich web hub, a gaming app and a collection of 27 collectible building kits that provide a mini character creation experience representing the versatility and interchangeability of the property. Kits launch in three waves beginning in March ($4.99 each).

Licensed Building Fun (Ages 5+)
Four LEGO Teenage Mutant Ninja Turtles™ sets based on the Nickelodeon animated television series recreate the adventures of Leonardo, Donatello, Michelangelo and Raphael ($12.99-$59.99).

LEGO DC COMICS Super Heroes introduces four new BATMAN™ sets, including Man-Bat Attack ($19.99) and The Joker Steam Roller ($49.99). Additionally, five new LEGO MARVEL Super Heroes sets based on The Amazing Spider-Man, Avengers and X-Men ($12.99-$49.99) will launch. This June, three sets based on the new Marvel's Guardians of the Galaxy film join the collection ($19.99- $74.99).

LEGO building combines with favorite Disney Princess™ stories and characters in LEGO brand Disney Princess for hours of building fun, including Ariel's Amazing Treasures ($12.99) and Rapunzel's Creativity Tower ($39.99).

Digital creativity takes physical form in a new collection of LEGO Minecraft Creative Adventure sets which replicate virtual worlds and their characters in LEGO form.

Fifteen years of LEGO Star Wars™ is punctuated by sets based on the new Rebels™ television series and new Microfighters, offering scaled down icons such as the Millennium Falcon™ and X Wing Fighter ™ ($9.99 each). Favorites like AT-AP™ ($59.99) and Droid Gunship™ ($49.99) are available in March, while Mos Eisley Cantina™ ($69.99) and Imperial Star Destroyer™ ($119.99) launch in August. 

Buildable Action Figures (Ages 6+)
The LEGO HERO FACTORY is where heroes are designed, built and equipped to accomplish any mission that beams in from across the universe. Builders assemble articulated action figures ($9.99-$34.99) that coincide with an online game and free mobile app that tell the story of an invasion from below.  

About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children.  The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough."  Visit the virtual LEGO world at www.LEGO.com

LEGO, DUPLO, Ninjago, Legends of CHIMA, MIXELS, their logos and the Minifigure and brick and knob configuration are trademarks of The LEGO Group.  © 2014 The LEGO Group.

The Simpsons ™ & © 2014 Twentieth Century Fox Film Corporation. All rights reserved.

THE LEGO MOVIE © The LEGO Group & Warner Bros. Entertainment Inc.

CARTOON NETWORK and the logo are trademarks of and © Cartoon Network.

©2014 Viacom International Inc. All rights reserved. Nickelodeon, TEENAGE MUTANT NINJA TURTLES and all related titles, logo and characters are trademarks of Viacom International Incorporated. Based on characters created by Peter Laird and Kevin Eastman.

DC Universe and all related characters are elements or trademarks of and © 2014 DC Comics. (s13)
BATMAN and all related characters and elements are trademarks of and © DC Comics.

TM and © 2014 Marvel & Subs.

© 2014 Disney/Pixar. All rights reserved.
© Disney. All rights reserved.

© Notch Development AB and Mojang AB.
MINECRAFT is a trade mark of Notch Development AB.
MOJANG is a trade mark of Mojang AB.

© 2014 Lucasfilm Ltd. & TM. All rights reserved.  

MEDIA CONTACTS:
Amanda Santoro, LEGO Systems, Inc.
860-299-6954 / [email protected] 

Karen Lynch Nolan, Flashpoint PR
650-490-0608 / [email protected] 

SOURCE LEGO Systems, Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.