Len Monheit to Offer Insights into U.S. Consumer Attitudes and Behaviors of Natural Products at the New Hope Natural Media Quickstart International Market Education Program

BOULDER, Colo., Dec. 2, 2013 /PRNewswire/ -- New Hope Natural Media, a division of Penton, today announced that Len Monheit, Executive Director of Strategic Development will present the New Hope Natural Media's Market Innovation Consumer Segmentation, a new study that helps brands and retailers identify and target consumers most likely to be early adopters of natural products for the first time to Japanese companies at the Quickstart International Market Education program on December 4^th, 2013 in Tokyo and December 9^th, 2013 in Fukuoka, Japan.  The educational program is designed to address the unique aspects of the North American natural products market such as consumer behavior, culture and sales channels, market trends, regulations, distribution options, media and general business development principles.

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"We are continuously looking to enhance the content of the Quickstart International Market Education to provide attendees with information they can immediately leverage to succeed in their business efforts in North America," said Monheit.  "Incorporating our new consumer segmentation research into the curriculum allows us to provide real insights into the U.S. consumer's mindset and purchasing behaviors."

New Hope Natural Media's Market Innovation Consumer Segmentation delved deeply into consumers' attitudes, beliefs and behaviors around health and wellness and the results are a detailed segmentation of five key consumer groups that were identified.  The presentation will discuss these groups and speak to the details of their category, product and ingredient preferences, as well as their shopping and adoption behaviors.  The study evaluated over 5,000 consumers -- representing over 90 percent of the U.S. population -- based on their feelings, opinions, habits and usage of health, nutrition, lifestyle and healthy products, as well as their affinity for new product concepts representing over 50 percent of a typical grocery/retail store basket.  The report helps companies to more effectively target interested, passionate consumers with new products and provide them with concepts and marketing strategies to optimize product success.  

Monheit is a recognized natural products industry thought leader and an expert in analyzing business issues and behaviors in dietary supplements, nutraceuticals and functional foods and beverages in the USA, Canada, and Asia.   He founded NPIcenter as the natural products industry's first online media in 1999 (selling it to New Hope Natural Media in 2006) and has been actively engaged in business strategy and product optimization on a global basis for over thirteen years.  Monheit has also pioneered educational programs to promote industry best practices, is a regular contributor to trade publications and industry events, and presents about industry issues, concerns and trends and the evolving business processes in the natural and nutritional products sector.

About New Hope Natural Media
New Hope Natural Media, a division of Penton, is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

CONTACT:
Kate Spellman
SVP, Marketing
Penton
Phone: (212) 204-4351
Email: [email protected]

SOURCE Penton