Lending Express Appoints Former Maple Founder Ofer Ariel to Chief Product Officer; Promotes Daniel Katz to Chief Operating Officer

SAN FRANCISCO, December 19, 2018 /PRNewswire/ --

Lending Express, the technology company dedicated to increasing access to funding for small businesses, today announced the promotions of Ofer Ariel and Daniel Katz to Chief Product Officer and Chief Operating Officer, respectively. This announcement follows a period of impressive growth for the company, and is indicative of its commitment to provide best-in-class service to both its customers and partners.

Ofer Ariel was formerly the Head of Product and Design at Lending Express. Previously, he was Head of Product and Design at online performance marketing company AlgoSeller. Prior to that, he served as Co-Founder and Head of Design at Maple, a profitable global lead generation company that was acquired by Web3 under his leadership. In his new role, he is charged with overseeing the entire product management department, optimizing each and every element of the user journey, including marketing creatives, landing page, funnel, LendingScore™ dashboard, email funnels, as well as making sure that all key product areas are executed effectively.

"The product we are building at Lending Express is truly one-of-a-kind, and we continue to improve upon it every day," said Ofer Ariel. "I'm excited to apply my experience in design to transform business needs into real product features - from user notifications of newly available funding options, to a streamlined dashboard to better help users identify problem areas, find appropriate solutions, and unlock new funding opportunities. We have one goal and that is to always deliver the experience our customers deserve."

Daniel Katz, as Chief Operating Officer, will be responsible for ensuring the company's daily operations run smoothly, as well as overseeing partnerships, business analytics, account managers and the project management team. Prior to this position, Katz served as the VP of Business Operations at Lending Express, and was Head of Marketing at AlgoSeller.

"Both Ofer and Daniel have been with us since the very beginning and were pivotal to the shaping of both our product and our company," said Eden Amirav, CEO and Co-Founder of Lending Express. "They have more than proven themselves as valuable team members, helping build and grow Lending Express into the multinational company it is today, and I am excited to see how they bring their business savvy and keen design insights to their new roles as we look to expand to serve more regions and businesses."

Since opening offices in San Francisco in June, Lending Express has more than doubled the total amount of loans matched, having connected SMBs to $95M in funding, and boasts over 105,000 loyal customers.

About Lending Express 

Lending Express is a technology company dedicated to creating a better world of funding for SMBs. The company uses its proprietary technology to automatically nurture each SMB throughout the funding cycle by providing a unique financial profile called LendingScore™, where the SMB can learn funding essentials, improve its funding odds, unlock new funding opportunities and claim its optimal funding solution.

Lending Express is rapidly growing with over 105,000 loyal SMB members registered through its platform. The company has built an ecosystem of more than 50 leading lenders and Fintech partners such as OnDeck, Kabbage and BlueVine and has facilitated over $95 million in tailored SMB loans to date. For more information, visit https://www.lending-express.com.

SOURCE Lending Express