Hollywood, Calif., June 29, 2012 /PRNewswire/ -- Lenovo (HKSE: 992) (ADR: LNVGY), the world's #2 PC maker, and Ideas United, the creators of Campus MovieFest (CMF), today announced the launch of the "Seize the Night" Film Your Own Ending Competition. The competition tasks student filmmakers from around the globe to create alternate endings to Lenovo's acclaimed "Seize the Night" ad supporting the company's recent Ultrabook Book of Do advertising campaign.
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"We created the 'Seize the Night' spot to set our latest Ultrabook devices apart from others by focusing on how our technology enables people to do amazing things," said David Roman, chief marketing officer, Lenovo. "Creativity is everywhere, and the Film Your Own Ending competition recognizes the collective talent and ingenuity of the global student filmmaker community that Campus MovieFest has cultivated. We're prepared to be astounded at what this community brings to life."
Ad Makes Hollywood Big Screen Showing
Lenovo and Ideas United previewed the competition at Campus MovieFest Hollywood, the culminating event of the world's largest student film festival, which includes workshops by industry luminaries, screenings, and a star-studded red carpet awards ceremony. CMF also showed the global ad several times throughout the weekend to more than 1,000 student filmmakers.
By working with Ideas United, Lenovo gains access to an innovative model of content creation. Ideas United, through its CMF tour of moviemaking events, has empowered more than 500,000 students from 100 plus universities to make short movies for free. The award-winning participants from each university are then invited into the Distinguished Filmmakers Network, which provides unforgettable experiences in addition to opportunities to work with premier brands seeking high-quality, authentic content.
Ultrabooks Inspire Next Generation Laptops
Lenovo IdeaPad U310 and U410 Ultrabook devices combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrant colors. This progressive technology comes at competitive prices for consumers starting under $800 (USD).