Leo Burnett's #LikeAGirl Sweeps 2015 North American Effie Awards
Campaign Brings Home Six Awards Making it the Most Awarded Entry of the Night
CHICAGO, June 5, 2015 /PRNewswire/ -- Leo Burnett/Arc won eight awards at last night's 47th Annual North American Effie Awards in New York City. The #LikeAGirl campaign for Procter & Gamble's (P&G) Always brand received six awards, including four Gold Effies in the Youth Marketing, Engaged Community, Global and Media Innovation categories and two Silver Effies in the GoodWorks and Personal Care categories. P&G was named the Most Effective Marketer in North America, while Always was named the Second Most Effective Brand of 2015.
"The Effie Awards are the gold standard in our industry for measuring effectiveness, and in my mind there isn't a more important award to win," said Rich Stoddart, CEO, Leo Burnett North America. "On our very best day, creativity transforms human behavior and delivers effectiveness for our clients. #LikeAGirl is a prime example of the magic that happens when creativity and business collide, and our agency couldn't be prouder to be a part of this movement."
The #LikeAGirl campaign has been a mainstay on the creative award show circuit this past year, with strong showings at the Design and Art Direction (D&AD) Awards, the Art Directors Club (ADC) Awards and the ANDY Awards, among others.
"Winning six Effie Awards is a gigantic accomplishment for our agency and the many people who worked countless hours to make this #LikeAGirl dream a reality," said Judy John, CEO/CCO, Leo Burnett Canada. "Together, we helped ignite a cultural movement and showed that doing something #LikeAGirl isn't an insult, it means amazing things. This film is proof of the power of creativity and the power of results and I'm proud to be a part of it all."
Additional wins for the Leo Burnett network include Arc Chicago's Silver in the Single Impact Engagement category for Crest and Oral-B and Leo Burnett Toronto's Bronze for TD Bank in the Finance category. Furthermore, Leo Burnett/Arc Chicago was named the third most Effective Agency Office in North America and Leo Burnett was named the third Most Effective Agency Network overall.
About Leo Burnett
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
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SOURCE Leo Burnett/Arc
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