Les Mills Introduces the SMARTBAND -- a New Fitness Innovation in Resistance Band Technology
Durable and functional band gives people confidence to take workouts to the next level
BALTIMORE, Oct. 13, 2015 /PRNewswire/ -- The LES MILLS SMARTBAND™ is the newest addition to the Les Mills SMART TECH™ line of award-winning fitness equipment. The SMARTBAND resistance band is scientifically engineered to provide improved functionality, enhanced ergonomics and a band resistance increase that is more consistent throughout the exercise extension range. The SMARTBAND is now available at www.LesMillsEquipment.com.
"According to our instructors, people were having difficulty with traditional bands and were seeking a durable, highly-functional resistance band. We engaged leaders in materials science and design technology to create a better band, raising the bar and proving that not all resistance bands are created equal," said Jesper Magnuson, CEO, Les Mills United States. "We're confident that the innovative SMARTBAND addresses the needs of gym goers and at-home fitness enthusiasts, and empowers people to get better results from their workouts."
Traditional resistance bands are made from extruded latex or rubber and are prone to tears and snapping. As workouts get more technical and people focus on functional training, these traditional tubes aren't able to keep up.
The SMARTBAND has a flat profile which reduces anchoring and rolling issues and the nylon webbing moves freely though the spine. This ensures ease of movement and improved functionality through a range of moves. The compressible handle improves comfort and fixation under foot, and also provides an optimal surface for gripping when held in the hand.
The SMARTBAND is made from an injection molded thermoplastic elastomer for improved performance, durability and safety. The combination of this new material and design innovation has enabled Les Mills to reinvent resistance training, providing a resistance tool designed for the intensity and flexibility of functional training.
The SMARTBAND opens up a suite of new workout possibilities and seamlessly integrates with the SMARTBAR™ and its weight plates. The SMARTBAND has been designed for use with Les Mills' CXWORX® and BODYVIVE® programming, personal training and at-home workouts.
The SMARTBAND is available at www.LesMillsEquipment.com for $25.00 M.S.R.P. Every SMARTBAND comes with a two-year warranty.
About Les Mills
Les Mills International is the creator of 13 global group fitness and team training programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts), RPM® (indoor cycling) and LES MILLS GRIT® (30-minute high intensity interval training). Every week, millions of people get fit in more than 16,000 clubs across 80 countries with the help of 100,000 passionate Les Mills instructors. The company's SMART TECH™ equipment line combines innovative ergonomic design with quality construction to help people get better results from their workouts in less time, while Les Mills Good Protein, a simple and functional protein powder, helps people fuel their bodies right. For more information, visit Les Mills at www.LesMills.com.
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SOURCE Les Mills
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