Level Home and Baldwin Partner to Bring Smart Technology to Luxury Hardware

REDWOOD CITY, Calif., Feb. 24, 2025 /PRNewswire/ -- Level Home, maker of the world's only invisible smart lock, and Baldwin, known for premium architectural hardware, have established a strategic partnership that brings together Level's design and engineering expertise with Baldwin's heritage of fine craftsmanship.

This partnership unites two ASSA ABLOY Group brands with a shared commitment of industry-leading design and engineering, built from the highest-quality materials. Level embeds smart home technology inside the deadbolt, allowing users to get all the benefits from a connected home, without compromising on their home's aesthetic. Baldwin is known for its 75 year history of meticulous craftsmanship and distinguished hardware that elevates homes. Together, they are bringing smart technology to luxury hardware that blends seamlessly into premium homes.

First Look at KBIS 2025
Attendees at KBIS 2025 (Kitchen & Bath Industry Show) in Las Vegas, February 25-27 will get an early preview of the Baldwin Engineered with Level collaboration, and how smart technology can beautifully enhance the home.

This collection preserves Baldwin's signature aesthetic while quietly embedding Level's smarts – no unnecessary bulk, no visual distractions, just modern convenience in a beautifully crafted form.

"At Level we bring smart home technology to consumers who also value design," said John Martin, President and Head of Level Home. "We are excited about all the opportunities this partnership with Baldwin opens up."

"Baldwin has always designed for those who appreciate the finer details," said Matt Zimmer, VP & GM of Luxury Locks at ASSA ABLOY Opening Solutions Americas. "Partnering with Level allows us to expand what we're able to offer our customers – beauty first, now with added convenience built in."

Availability
The first Baldwin smart locks engineered by Level will be available in late 2025, featuring a range of styles and finishes to complement any home. More details will be shared in the coming months.

For more information, visit https://level.co/news/baldwin-engineered-with-level/

About Level Home:

Level Home, an ASSA ABLOY Group brand, is transforming the smart home landscape with its approach to invisible technology. We have purposely started our journey at square zero and choose to design products that make "smart" invisible. By focusing on elegant design, uncompromising quality, and forward-thinking engineering, Level Home creates products that bring people together, without compromising on the home's aesthetics. With Level Lock+, the world's smallest and most innovative smart lock, and Level Bolt, the first invisible smart lock, Level continues to lead the market in creating seamless and sustainable home solutions. For more information, please visit level.co.

About Baldwin: 

Baldwin is a premier brand within the Americas Residential portfolio of Assa Abloy, a global leader in residential locksets, builders' hardware, and plumbing solutions. Renowned for its exceptional craftsmanship and innovative design, Baldwin sets the standard for U.S. luxury locksets and hardware, delivering both aesthetic appeal and reliable performance.

As part of a distinguished portfolio that includes esteemed names such as Kwikset®, Weiser®, National Hardware®, and Pfister™ Assa Abloy consistently leads its key markets—holding the #1 position in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. builders' hardware (National Hardware), and the top trusted brand in U.S. luxury locksets and hardware (Baldwin), as well as ranking #3 in U.S. retail plumbing (Pfister).

With a commitment to quality and innovation, Baldwin continues to enhance the living spaces of homeowners by offering products that embody both timeless design and superior functionality.

SOURCE Level Home, Inc.