Levi Strauss and Dieste Executives Tell Tale of a 'New Arrival' to Hispanic TV Advertising

NEW YORK, Sept. 27 /PRNewswire/ -- This year, the Levi's Brand will be making a big impression at the Hispanic Television Summit with their new, "docu-reality" series, entitled "Norte A Sur: Una Ruta, 5 Experiencias" which premieres this month on Discovery en Espanol. The series documents the individual experiences of five young American Latinos as they journey along the Pan-American Highway.  Attendees at the Eighth Annual Hispanic Television Summit at the Hilton NY on Wednesday, September 29, will learn during the Opening Keynote address, scheduled for 9 a.m., how the Levi's Brand and their agency, Dieste, collaborated to bring the series to life.

Diane Jones Lowrey, Levi's Brand Director of Diversity Marketing and Operations will be joined by Dieste's President, Aldo Quevedo, as they present the inspiration for the concept and series, and how the show is making the brand relevant in an authentic and organic way to the Young Hispanic Progressive audience.

"We are pleased that we have such a distinguished pair to open this year's Summit," said Larry Dunn, Group Publisher for both Broadcasting & Cable and Multichannel News.  Jones Lowrey is a marketing and communications professional, and Quevedo is a recognized leader within the community of Hispanic ad agencies

The 8th Annual Hispanic Television Summit will be held Wednesday, September 29, 2010 at the Hilton New York Hotel during Advertising Week 2010. It is presented by two leading television trade publications, Broadcasting & Cable and Multichannel News. The Summit is the signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts more than 400 attendees from across the U.S. and Latin America.  This year, Oscar De La Hoya will be honored for A Lifetime of Achievement in Hispanic Television. Five different panel sessions will feature leading executives from Hispanic Ad agencies, pay TV and programming networks. Other confirmed keynote speakers are Ramón Escobar, EVP Telemundo Alexandra Vegas, Director Multicultural Marketing, P&G and Tony Maldonado, Vice President of Acquisition Marketing & Sciences, Cox Communications.

The Summit has been produced each year by New York-based Schramm Marketing Group, Inc., a strategic services company which includes among its specialties, the marketing of TV content intended for Hispanic audiences.

To register, please visit: www.broadcastingcable.com/hispanic2010 or www.multichannel.com/hispanic2010 or call Sandy Friedman at 917-281-4718.

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com

SOURCE Broadcasting & Cable; Multichannel News