Levi's GranFondo to Livestream Professional Road Race "The Growler" on YouTube

Renowned road cycling event Levi's GranFondo's livestream production will become the only long-distance live broadcast of a road bicycle race in North America.

WINDSOR, Calif., Feb. 20, 2025 /PRNewswire/ -- Levi's GranFondo, the annual mass-participation road cycling event in Sonoma County, will livestream the last two hours of its professional road race, The Growler, and will be available to watch globally. The Levi's GranFondo Growler cycling race streams April 19, 2025, beginning at 11:00 a.m. PT on levisgranfondo.com.

With support from Skipstone and other partners, Levi's GranFondo is bringing live, long-distance road racing back to the United States for the first time since the end of the Amgen Tour of California, USA Pro Cycling Challenge, Tour of Utah and other previous live broadcasts.

Levi's GranFondo recently announced its partnership with Skipstone, a leader in Alexander Valley wines, to offer the largest prize payout of any one-day road race in the world, with a grand total prize of $156,000.

Now organizers are doubling down on their commitment to the sport by investing in the live broadcast of America's toughest professional road race, which will feature men's and women's fields stacked with elite talent, Olympians, national and world champions and WorldTour athletes. The last two hours of the race will be broadcast live on the organizers' own YouTube channel as competitors reach the deciding leg of the 138-mile-long course with nearly 14,000 feet of climbing. Professional sports commentators Matt Stephens and Hannah Walker, with extensive backgrounds in road cycling at the WorldTour-level will announce the race.

"Our objective is to restore the road racing scene in the United States with a brand new hybrid model that showcases the incredible terrain and beauty of Sonoma County while at the same time producing a professionally organized participatory Gran Fondo and elite level road race that is challenging, equitable and exciting to watch," said Levi's GranFondo Co-Founder Levi Leipheimer.

"The thrill of watching a long-distance road race is unquestionable and has been sorely missing in the U.S. for too long. We believe this event will be a pivotal moment for domestic racing and inspire public interest in the sport. Providing athletes with the opportunity to compete and showcase their skills to a wider domestic audience will ultimately contribute to the development of talent on North American soil," said Levi's GranFondo co-founder and Bike Monkey Founder Carlos Perez.

The race will showcase the beautiful Sonoma County landscape and wine region with its world-famous roads that attract cyclists from all over the world.

To learn more about Levi's GranFondo, register to participate or become a sponsor, visit www.LevisGranFondo.com or reach us by email at [email protected]. For press inquiries, please email [email protected].

About Levi's GranFondo
Levi's GranFondo, founded in 2009 by cyclist Levi Leipheimer and Bike Monkey CEO Carlos Perez, takes place in Windsor, California of Sonoma County's wine region, and is one of America's premier cycling events with upwards of 2,000 cyclists in attendance. It offers seven routes of varying difficulty to satisfy cyclists of all levels. The event supports youth through its partner charity King Ridge Foundation and allows participants under the age of 23 to ride for free. Proceeds also support the King Ridge Foundation, with ten cents from every mile ridden going directly to that charity. For more information, visit levisgranfondo.com.

Contact: Emiliano Garcia
[email protected]
(917) 446-7571

SOURCE Levi's GranFondo