LG Electronics Takes Historic Step Forward With Ultra-Thin 55-inch Class OLED HDTV

ENGLEWOOD CLIFFS, N.J., Jan. 2, 2011 /PRNewswire/ -- LG Electronics will bring the future of home entertainment to the 2012 International CES® next month as the company unveils its revolutionary 55-inch class (54.6-inch diagonal) OLED HDTV. It is designed to recreate reality with perfection, using the Organic Light Emitting Diode (OLED) display technology powered by LG's TRIPLE XD Engine.

"The OLED TV is the ultimate display device, a culmination of the sophisticated technological advances made by LG," said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. "This next-generation display will further strengthen LG's position as a true leader and trend-setter of the home entertainment industry. It is the TV of dreams."

Whether in 2D or 3D, LG's 55-inch (55EM9600) OLED TV is designed to display flawless, life-like images through picture quality that was technically impossible with previous LED/LCD display panels. Relying largely on self-lighted organic pixels, the OLED TV exhibits precise color, absolute contrast and blazing clarity. Boasting a contrast ratio of over 100,000,000:1, fifty times greater than that of LED/LCD display panels, the OLED TV displays vivid colors and the fine details, helping to preserve images with utmost clarity and sharpness, even when displaying scenes with dark lighting.

Such picture quality is complemented by the OLED TV's lightning speed of under 0.1 microseconds. Such speed enables the OLED TV to display rapid movements and motions in a crystal clear manner while virtually eliminating blur or bleeding.

LG's own TRIPLE XD Engine further contributes to the strengths of the OLED display panel through its three core capabilities. The TRIPLE XD Engine's Dynamic Color Enhancer provides superior color reproduction, while the Contrast Optimizer and the Resolution Upscaler fine tune the OLED TV's ability to present even the finest details in dramatic fashion.

LG's OLED TV is as aesthetically pleasing as it is technologically sophisticated. Due to the ultra-slim bezel enabled by LG's CINEMA SCREEN Design, the OLED TV exhibits a sleek, minimal exterior. As the OLED TV does not require a lamp or bulky support structures, the OLED TV is 4mm (3/16ths of an inch) thin and weighs a mere 7.5kg (16.5 pounds), making the OLED TV ideal for wall mounted display. Additionally, when mounted on a wall, the OLED TV's design creates minimal space between itself and the wall.

*Designs, features and specifications subject to change without notice.

*Internet connection & subscriptions required and sold separately. *For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required and sold separately.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.

SOURCE LG Electronics USA