Liberty Sports LLC and Polytan USA Announce New Partnership

Jan 07, 2010, 09:06 ET from Polytan USA

MARIETTA, Ga., Jan. 7 /PRNewswire/ -- Polytan USA and Liberty Sports, LLC jointly announced today that Liberty Sports will be the exclusive distributor for all Polytan turf and track products for the Northeastern and Mid-Atlantic regions of the U.S. This territory includes: Virginia, Maryland, Washington D.C., Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Maine, Vermont and New Hampshire. Liberty's focus will be to pursue both turf and track projects in this region and promote the benefits of Polytan's extensive product development and testing that has resulted in the most advanced sports systems in the industry. Polytan is a worldwide leader in the manufacture and installation of engineered synthetic turf and track systems and the most fully integrated sports surfacing company in the world.

According to Joseph Langenwalter, CEO of Polytan USA: "We are extremely excited to have Liberty Sports join the Polytan USA family. Their unparalleled experience and expertise in the sports surfacing arena provides Polytan the outlet to take our business to the next level in this critical geographical region of the U.S. Liberty's knowledge of the industry and network of contacts will also be a great resource to our partners in other parts of the U.S. We look forward to working with Liberty for many years to come."

In making the announcement with Polytan USA, Bruce Cheskin of Liberty Sports stated: "After reviewing a number of systems on the market, we felt that Polytan offered the most engineered turf and track systems on the market. The degree of vertical integration at Polytan, the in-house manufacture of synthetic yarns and track components, combined with the unmatched level of product testing and customer satisfaction worldwide, made our decision an easy one."

About Liberty Sports, LLC

Formed in 2009 by Bruce Cheskin and Webb Cook, Liberty Sports' focus is to provide superior system quality to its customers combined with exceptional service and support during and after the installation process. The team at Liberty Sports will continue to work on projects with landscape architects and sports field contractors that its founders have worked with in past years.

Bruce Cheskin, President of Liberty, has been in the sports surfacing industry for 23 years. He was a co-founder of Sprinturf and as Senior Vice President of that company, Bruce was responsible for many innovations in synthetic turf systems over the past ten years. This includes the development of the dual fiber turf systems that are popular today. Bruce has been responsible for the sale and installation of several hundred track and field projects throughout the U.S.

Webb Cook, Executive Vice President and Director of Sales, has been in the sports field industry for fifteen (15) years. He has helped develop a number of infilled synthetic turf systems and helped form A-Turf, Inc., in 2002. From 2002 to 2009, Mr. Cook worked to make A-Turf a market leader in the synthetic turf field business as its Vice President of Sales. He has also been an active participant in the Synthetic Turf Council, most recently as the chairman of the STC's Membership Committee and co-chairman of the Business Practices Task Force.

Mr. Cook has been responsible for the sale and installation of more than 150 synthetic grass athletic fields in the U.S.

About Polytan USA

Polytan has been manufacturing and installing sports surfaces since 1969, and has over 300 million square feet of sports surfaces installed worldwide. Along with being the most vertically integrated company in the synthetic turf and running track industry, Polytan has achieved the most FIFA 2-Star recommended installations of any turf company worldwide.