Life Insurance Selling Announces Aviva as Top Performing Advertisement in March 2012 Issue

DENVER, May 24, 2012 /PRNewswire/ -- Life Insurance Selling magazine, a Summit Business Media publication, announced Aviva and the other top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the March 2012 issue of Life Insurance Selling.

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The Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements "recall seeing" score shows the ability of an ad to attract the reader's attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The "read some" score indicates the percentage of "recall seeing" readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Life Insurance Selling readers after capturing their initial attention.

The following companies received the highest "recall seeing" scores: 

• Aviva
• Genworth
• Prudential
• Pacific Life
• Ohio National Financial Services

The following companies received the highest "read some" scores: 

• American National Insurance Company
• Illinois Mutual
• Legacy Insurance Services, Inc of America
• Americo
• International Medical Group

"As a Value Added Service to our customers Life Insurance Selling provides direct market feedback on the effectiveness of our advertiser's campaigns using the Baxter Research Ad Effectiveness Study." said John K. Moore, publisher of Life Insurance Selling. "These ad study results are so popular with our advertisers that we are adding a second Ad Effectives Study in conjunction with our November 2012 issue."

Baxter Research Center Inc. is a global marketing information firm supporting the world's most successful business-to-business media brands.

About Life Insurance Selling
Life Insurance Selling is written for the comprehensive producer who offers multiple product lines to clients while focusing on the life insurance product market. Life Insurance Selling offers in-depth, field-tested sales strategies directly from industry producers who provide selling insight and best practices to readers. Life Insurance Selling focuses on innovative and practical sales tools and product information designed to help the producer educate their clients and build their book of business, across a multi-generational client base.

About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment conference held each year in South Africa. Summit's Marketing Data division provides detailed information on millions of benefits plans, agents and advisors in the U.S.

Summit employs 350 employees in ten offices across the United States.  For more information, please visit summitbusinessmedia.com.                                            

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John Moore
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SOURCE Summit Business Media