BOSTON, April 17, 2017 /PRNewswire/ -- Positive lifestyle brand Life is Good® announced today the kick off of Faces of Life is Good, a campaign bringing together everyday optimists alongside inspirational celebrities from sports, media, music and fashion. The Faces of Life is Good community hopes to inspire people to make the conscious choice to focus on the good happening all around them. Members will join together using the hashtag #ThisIsOptimism, and be featured in a growing Faces of Life is Good photo gallery with access to invitation-only positive perks.
"This is a unifying campaign. We truly believe that by appreciating life's simple pleasures and committing to seeing the good in the world, we can change the conversation," explained John Jacobs, Chief Creative Optimist and Life is Good co-founder. "We have heard countless stories over the years of people overcoming great adversity simply by choosing to focus on opportunities versus obstacles. Now we're bringing them all together to inspire optimism in others."
Numerous celebrities have already joined the community, each with their own unique approach to inspiring others to focus on the good. World Champion gymnast Aly Raisman, for example, is on a mission to celebrate and empower women and girls; New England Patriots Malcolm Mitchell has been helping kids reach their full potential through his "Read with Malcolm" literacy program; and, Mario Lopez exemplifies optimism in action through his work with the Boys & Girls Club where he inspires kids to be the best they can be through fun fitness activities.
Raisman, who helped design a new line of inspirational Life is Good T-shirts promoting authenticity, kindness and courage that will be available this month, explained, "Optimism is a choice. People choose to exercise, they choose a team to root for and they can choose to see the good in life. Faces of Life is Good is a powerful platform that unifies people from all walks of life." She added, "Especially when life throws you challenges, it's important to remember that choosing optimism takes practice!"
Life is Good invites optimists to join the Faces of Life is Good movement and share what optimism means to them by visiting www.lifeisgood.com/thisisoptimism and using the hashtag #ThisIsOptimism across social media platforms like Facebook, Twitter, and Instagram. The Faces of Life is Good gallery will also allow viewers to shop for merchandise seen in member photos.
For more information on the campaign, visit: www.lifeisgood.com/thisisoptimism
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of who are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, find a store near you at lifeisgood.com/storelocator, and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation's Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information please visit LifeisGood.com.
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SOURCE Life is Good Company