Lifefactory, Inc. Announces Two New Executive Leadership Team Hires

SAUSALITO, Calif., Sept. 3, 2014 /PRNewswire/ -- Lifefactory, Inc. (www.lifefactory.com), the leading provider of mobile glass solutions for modern life, today announced that it has recently hired two veteran consumer goods executives to help lead the company during its next phase of growth. Gina Del Vecchio has joined as Vice President of Operations and Jon Elordi has joined as Executive Vice President of Sales.

Gina Del Vecchio brings over 20 years of operations and supply chain experience to Lifefactory. In her most recent roles prior to joining Lifefactory, Gina served as Vice President of Supply Chain at Ariat International, and as Senior Director, International Logistics at Gymboree. Before Gymboree, Gina led supply chain strategy for companies in the housewares, toy, wine and apparel industries. Gina earned a B.A. from Reed College and an M.B.A. in Sustainable Business from Green Mountain College.

Jon Elordi brings 25 years of sales management experience to Lifefactory. Prior to joining Lifefactory, Jon was Vice President of Sales, National Accounts at Jarden Consumer Solutions. Before Jarden, Jon was Senior Vice President of Global Sales at iRobot Corporation. Prior to iRobot, Jon held senior sales roles at The Holmes Group, Helen of Troy and Hallmark Cards. Jon earned a B.S. from Mercer University and an M.B.A. from the Florida Institute of Technology. He is also a former officer of the U.S. Navy.

"The caliber of Gina and Jon reflect the strength of the opportunity that stands in front of Lifefactory," said Roy Mabrey, C.O.O. of Lifefactory, Inc. "With their collective passion and experience scaling successful businesses, we are well positioned to accelerate our dramatic growth both domestically and internationally. It's an exciting time at Lifefactory and we're thrilled to have Gina and Jon on board," added Mabrey.

ABOUT LIFEFACTORY, INC.

Lifefactory is the leading provider of mobile glass solutions for modern life. The Company brings the purity of glass, the protection of silicone, and the power of color to a full line of products designed for healthy families. Lifefactory's materials are free of all known harmful substances including BPA, BPS and phthalates. All components are made in North America and Europe. All products are dishwasher safe. Lifefactory has been awarded numerous design and utility patents and has additional patents pending in the U.S. and internationally. For additional information, please visit www.lifefactory.com/ip. The Company is privately held and headquartered in Sausalito, CA.

SOURCE Lifefactory, Inc.