Lifestory Research Reports: Long & Foster Recognized as 2016 America's Most Trusted Residential Real Estate Brokerage

Jan 25, 2016, 08:16 ET from Lifestory Research

NEWPORT BEACH, Calif., Jan. 25, 2016 /PRNewswire/ -- Long & Foster ranks highest in trust among residential real estate brokerage brands according to Lifestory Research America's Most TrustedTM 2016 Residential Real Estate Brokerage Brand Study released today.  The study, based on 15,377 consumer opinions, tracks how trust impacts the evaluations of residential real estate brokerage brands by home shoppers.

"Trust is the new measure by which consumers judge brands when shopping for a new home," said Lifestory Research President Eric Snider. "When consumers consider the sale of their home, or the purchase a new home, they seek out those brands with whom they have trust. Brands such as Long & Foster are trusted among home shoppers and are sought out because of this trust."

The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home.  Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.  Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.

As the 2016 Lifestory Research America's Most Trusted Residential Real Estate Brokerage Brand, Long & Foster produced the highest Net Trust Quotient Score, followed in order by (2) Windermere, (3) Weichert, (4) Sotheby's, (5) Zip Realty, (6) Realty Executives, (7) Keller Williams, (8) Berkshire Hathaway, (9) Prudential, (10) Redfin, (11) Century 21, (12) Coldwell Banker, (13) Realty One, (14) ERA, (15) ReMax, and (16) Better Homes and Gardens.

Study details at

About Lifestory Research

Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We work with developers, home builders, financial institutions, product manufactures, real estate companies, electric and gas utilities, and organizations serving customers in their homes.

No advertising or other promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.

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SOURCE Lifestory Research