Lifestory Research Reports: Sherwin-Williams Recognized as America's Most Trusted Paint Brand

Feb 01, 2016, 08:16 ET from Lifestory Research

NEWPORT BEACH, Calif., Feb. 1, 2016 /PRNewswire/ -- Sherwin-Williams ranks highest in trust among paint brands according to Lifestory Research America's Most Trusted 2016 Paint Brand Study released today. The study, based on 22,246 consumer opinions, tracks how trust impacts consumer's evaluations of paint brands. 

"The trust people have in a brand impacts their purchase decisions. Brands with high trust assure people that they can have confidence in their purchase decision," said Lifestory Research President Eric Snider. "As people shop for a new home they will judge the merits of the brands included in the home. A home with trusted brands will garner higher values and generate more sales."

The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home. Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand. America's Most Trusted™ surveys are conducted over 12 months throughout the United States.

As the 2016 Lifestory Research America's Most Trusted Paint Brand, Sherwin-Williams produced the highest Net Trust Quotient Score, followed in order by (2) Valspar, (3) Behr, (4) Benjamin Moore, (5) Glidden, (6) Dutch Boy, (7) Pittsburgh Paints, (8) Pratt & Lambert, (8) Duron, (10) ACE, and (11) Kelly Moore.

Study details at

About Lifestory Research

Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We work with developers, home builders, financial institutions, product manufacturers, real estate companies, electric and gas utilities, and organizations serving customers in their homes.

No advertising or other promotional use can be made of the information in this release, or Lifestory Research survey results, without the express prior written consent of Lifestory Research.

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SOURCE Lifestory Research