NEWPORT BEACH, Calif., Jan. 20, 2016 /PRNewswire/ -- Taylor Morrison ranks highest in trust among national home builders according to Lifestory Research America's Most Trusted™ 2016 Home Builder Study released today. The study, now in its fourth year, tracks over 100 builder brands in the top housing markets in the United States. Based on 39,079 responses, among people actively shopping for a new home, the study is concerned with understanding how trust impacts consumers' evaluations of builder brands.
"Trust is important when it comes to business. When there is increased trust, there is a corresponding increase in the influence of the brand. The simple truth is that people purchase brands that they trust," said Lifestory Research President Eric Snider. "Home builders such as Taylor Morrison, are able to generate a premium because the trust home shoppers have in the brand. Our home builder research finds that trust is a 'hard' factor that has a direct impact on the revenues produced by a builder."
As the 2016 Lifestory Research America's Most Trusted Builder, Taylor Morrison produced the highest Net Trust Quotient Score, followed in order by (2) John Wieland Homes, (3) Ashton Woods, (4) Toll Brothers, (5) Shea Homes, (6) Richmond American, (7) Drees Homes, (8) KHovnanian, (9) David Weekley Homes, (10) Meritage Homes, (11) Highland Homes (TX), (12) Perry Homes, (13) Lennar, (14) D.R. Horton, (15) Pulte Homes, (16) Ryan Homes, (17) Beazer Homes, (18) M/I Homes, (19) Centex Homes, and (20) KB Home.
Detailed information about the study can be found at www.lifestoryresearch.com/most-trusted/
About Lifestory Research
Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, real estate companies, electric and gas utilities, and organizations serving customers in their homes. www.lifestoryresearch.com
About America's Most Trusted™ Award
America's Most Trusted™ is a designation awarded to companies that provide services or products to customers in their home. Companies and categories currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.
No advertising or other promotional use can be made of the information in this release, or Lifestory Research survey results, without the express prior written consent of Lifestory Research.
SOURCE Lifestory Research