NEWPORT BEACH, Calif., Jan. 17, 2017 /PRNewswire/ -- Taylor Morrison ranks highest in trust among national home builders according to Lifestory Research America's Most Trusted® 2017 Home Builder Study released today. In its fifth year, the study tracks over 100 builder brands in 35 of the largest housing markets in the United States. Based on 31,764 new home shoppers in the United States, the study is concerned with examining how trust influences consumers' evaluations of home builder brands.
"We know from the opinions of new home shoppers that trust has a bottom line impact on the purchase decisions they make," said Lifestory Research President Eric Snider. "It is a distinction that Taylor Morrison has captured the trust of home shoppers in two consecutive years in the study. Trust is the new currency by which people evaluate brands. When a brand attains the trust of people, the brand stands apart from all others."
As the 2017 Lifestory Research America's Most Trusted Home Builder, Taylor Morrison produced the highest score, followed in order by (2) Richmond American, (3) Khovnanian, (4) Toll Brothers, (5) Shea Homes, (6) Ashton Woods, (7) William Lyon, (8) David Weekley Homes, (9) CalAtlantic Homes, (10) TriPointe Homes, (11) LGI Homes, (12) Meritage Homes, (13) M/I Homes, (14) Century Communities, (15) Lennar, (16) Beazer Homes, (17) D.R. Horton, (18) Pulte Homes, (19) Ryan Homes, and (20) KB Home.
America's Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight. In this program of research, we identify brand awareness, perceptions of quality, product satisfaction, product experience and opinions of trust. The program of research occurs throughout the prior 12 month time period in which participants are randomly drawn from American households in the largest housing markets.
Lifestory Research is a trusted national independent market research firm passionate about customers, employees, brands and the science of influence. America's Most Trusted is a registered trademark. Learn more at www.lifestoryresearch.com
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SOURCE Lifestory Research