Lifestory Research Reports: Whirlpool Recognized as America's Most Trusted Dishwasher Brand

Jan 27, 2016, 08:16 ET from Lifestory Research

NEWPORT BEACH, Calif., Jan. 27, 2016 /PRNewswire/ -- Whirlpool ranks highest in trust among dishwasher appliance brands according to Lifestory Research America's Most TrustedTM 2016 Dishwasher Brand Study released today.  The study, based on 15,606 consumer opinions, tracks how trust impacts consumers' evaluations of dishwasher appliance brands.

"Trust is central in how people view a brand.  When people trust a brand they believe that it will strive to serve them," said Lifestory Research President Eric Snider.  "When brands like Whirlpool are trusted by people, they produce an intense affinity in which consumers not only want to use the brand, they want to tell others their positive impressions of the brand. In short, brand trust amplifies positive impressions and correspondingly a lift in brand revenues."

The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home.  Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.  Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.

As the 2016 Lifestory Research America's Most Trusted Dishwasher Appliance Brand, Whirlpool produced the highest Net Trust Quotient Score, followed in order by (2) Kenmore, (3) Maytag, (4) General Electric, (5) LG, (6) KitchenAid, (7) Samsung, (8) Frigidaire, (9) Bosch, (10) Electrolux, (11) Amana, (12) Hot Point, and (13) Viking.

Study details at

About Lifestory Research

Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We work with developers, home builders, financial institutions, product manufacturers, real estate companies, electric and gas utilities, and organizations serving customers in their homes.

No advertising or other promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.

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