LifeVac Partners with American Soccer Club New York as Official Jersey Sponsor, Promoting Choking Awareness

NESCONSET, N.Y., March 28, 2025 /PRNewswire/ -- LifeVac, the innovative choking rescue device credited with saving over 3,700 lives globally, is proud to announce an exciting partnership with American Soccer Club New York (ASC NY). LifeVac will be featured prominently on the front of ASC NY jerseys throughout their inaugural season in the National Premier Soccer League (NPSL).

This landmark collaboration will be officially unveiled on Thursday, April 3, at 1:00 PM during a partnership announcement and jersey reveal event hosted in LifeVac's Hall of Saves. The partnership underscores both organizations' shared commitment to community, teamwork, and saving lives.

Arthur Lih, inventor and founder of LifeVac, stated, "It's an honor to be part of this new Soccer Club, as LifeVac has saved countless children—and there are many ways to save a life. Sportsmanship and teamwork are among them. Jim Kilmeade was my coach, a mentor who inspired me, and these players and coaches have the power to do the same for today's youth. There's more than one way to save a life."

Founded by Managing Partners Kevin Reardon and Jim Kilmeade, ASC NY aims to nurture local talent from the vibrant Long Island and NYC metro area. Jim Kilmeade shared, "The American Soccer Club New York is extremely gratified to partner with a great Long Island-based company LifeVac. Our players will proudly display the LifeVac logo both at home and across the country. I've known LifeVac Founder Artie Lih since his days at Massapequa Soccer Club—he was a uniquely driven young man whose passion and work ethic have produced a product that saves thousands worldwide. Together, LifeVac and ASC NY will spread that message and save countless more lives."

This partnership also coincides with National Choking Awareness Day on March 28^th, highlighting the importance of choking prevention and emergency response education across communities nationwide.

For more information about LifeVac, visit www.lifevac.net. To learn about ASC New York, visit www.ascnewyork.com.

About: LifeVac is a patented device designed to provide a quick and safe solution for choking emergencies. Invented by Arthur Lih in 2012, it has saved over 3,700 lives and counting. Each kit covers both adults and children, never expires, and includes a free replacement if used in an emergency.

The American Soccer Club New York has been launched in 2025 and will compete in the NPSL. The Inaugural Season kicks off on May 4^th, @ 7pm at Hofstra Universities, Captian's Stadium. The club's objective is to grow the beautiful game and to harvest the untapped talent found in the Long Island Metro NYC Area – opportunity borne of the population density, the diverse ethnicity and NY Metro area's position as the pre-eminent American gateway City.  ASC NY was founded by Managing Partners, Kevin Reardon and Jim Kilmeade.

Media Contact: Julia Bonelli 516-499-4310

SOURCE LifeVac