LIFT Digital Partnering with Equinox to Enable Live Online Training
Top Tier Equinox Coaches to Offer Real-Time Remote Training Sessions and Instruction Via iPads and TVs in Select Cities
MONTREAL, April 2, 2015 /PRNewswire/ -- LIFT Digital Inc., the developers of LIFT Session, a live video-based training platform, announced today that it is expanding its relationship with Equinox, the upscale fitness and high performance lifestyle leader headquartered in New York. The LIFT Session platform is designed for fitness training, instruction, analysis and monitoring. It can be conducted anytime, anywhere via live video sessions through iPads and TVs. It will allow Equinox coaches to service clients through sophisticated yet intuitive online sessions.
LIFT is uniquely designed to benefit the whole fitness ecosystem: fitness enthusiasts, fitness clubs & fitness professionals. With LIFT Session, clients can achieve their goals through consistent training provided by their coaches, while fitness clubs and coaches can extend their services to new markets.
After a highly successful pilot program in the fall of 2014 at the exclusive E at Equinox at Columbus Circle in New York, the LIFT Session technology platform will be rolled out to four other Equinox markets: Boston, Dallas, Greenwich, CT, and an additional New York City location. Equinox Tier 4 coaches, the highest level of training at Equinox, will be the first group of coaches to offer LIFT sessions.
"We are extremely excited to partner with such an incredible organization," said Chris Blyth, co-CEO of LIFT Digital. "Equinox sets the highest standards for coaching programs and coaching tools, and this partnership reinforces the value and sophistication of the LIFT Session platform."
"The benefit to the Equinox members is that through LIFT Session they will have limitless access to their coach, leading to more consistency and improved results. The benefit to Equinox coaches is similar; their relationship with clients will deepen and their results will improve," said David Harris VP of Personal Training at Equinox. "Being able to continue coaching clients regardless of their location, and having the ability to expand our training services beyond our walls is very powerful."
The LIFT Session platform will be available to members of participating Equinox locations beginning in May 2015. If you are interested in trying LIFT Session at Equinox, please contact Equinox management at participating locations.
About LIFT Digital
LIFT Digital is the creator of LIFT Session, the next evolution of personal training, where fitness services, instruction and monitoring can be conducted anytime, anywhere via live video sessions. LIFT augments personal training from home, while traveling or in the gym by combining real-time fitness analytics, socialization and gamification. To find out more about LIFT Session, please visit our website, www.liftsession.com or our social media pages @ facebook, twitter, Instagram and LinkedIn.
About Equinox
Equinox operates 75 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. IT'S NOT FITNESS. IT'S LIFE.
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SOURCE LIFT Digital
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