MONTREAL, Jan. 26, 2015 /PRNewswire/ -- LIFT Digital, an innovative live video-based training platform, announced today that it has closed $1M seed financing led by super angel and fitness industry mogul Leonard Schlemm, as well as a group of private investors. The LIFT Session platform is designed for fitness training, instruction, analysis, and monitoring. It can be conducted anytime, anywhere via live video sessions through iPads and TVs. It allows fitness clubs and trainers to service clients through sophisticated yet intuitive online sessions.
LIFT Digital underwent successful beta testing during the fall of 2014. The platform has pilot programs in progress with top fitness clubs in major US and Canadian cities. Additionally, it is currently being used by clients and independent fitness professionals all over the world. The financing will fuel further product innovation and the development of an online fitness marketplace. The marketplace will enable clients to find fitness professionals with different specialties and unique services. They will be able to connect and train from anywhere.
"After seeing the LIFT Session app in action and meeting the LIFT team, I am convinced they can greatly impact the fitness industry," said Leonard Schlemm. "Unlike the numerous fitness apps focused on removing the fitness professional and the fitness club from the equation, LIFT is uniquely designed to benefit clients, fitness clubs & fitness professionals. I am excited to have led this investment and to join the board."
With this seed round, serial entrepreneur Raffi Tchakmakjian will be joining the company as co-CEO. "I am thrilled to join the creative and passionate LIFT team," said Raffi Tchakmakjian. "With LIFT Session, clients can achieve their goals through consistent training provided by top instructors, and fitness clubs and fitness professionals can extend their services to new markets."
"There are major pain points that plague fitness clubs and personal trainers such as seasonality and client turnover," said Chris Blyth, co-CEO and co-founder, LIFT Digital. "LIFT eliminates these issues, which results in consistent, predictable and increased revenue streams."
LIFT Session is currently available on the App Store for Apple's iPad platform. To experience the future of fitness, you can register at www.liftsession.com.
About LIFT Digital
LIFT Digital is the next evolution of personal training, where fitness services, instruction and monitoring can be conducted anytime, anywhere via live video sessions. LIFT augments personal training from home, while traveling or in the gym by combining real-time fitness analytics, socialization and gamification. To find out more about LIFT Session, please visit our website, www.liftsession.com or our social media pages @ facebook, twitter, Instagram and LinkedIn.
SOURCE LIFT Digital