"Light It Blue" Campaign Gains National Momentum

Buildings Light Blue Across Country for Prostate Cancer Awareness Month

Sep 10, 2015, 14:25 ET from Blue Cure Foundation

HOUSTON, Sept. 10, 2015 /PRNewswire-USNewswire/ -- Landmarks across the nation are lighting blue through September to spread the message of prevention and awareness for Prostate Cancer Awareness Month. Leading the initiative is the Blue Cure Foundation, challenging communities to take action to #LightItBlue.

Look for the blue illumination across the country this month – in Houston, TX at City Hall, University of St. Thomas and Baylor College of Medicine; in Boston, MA at the Dana-Farber Cancer Institute; in Raleigh, NC at the Wells Fargo Duke Energy Center; in Seattle, WA at the Seattle Cancer Care Alliance complex (including Fred Hutchinson Cancer Research Center, Seattle Children's Hospital and UW Medicine); and in Mineola, NY at the Winthrop-University Hospital.

Blue Cure founder and prevention advocate Gabe Canales (diagnosed with prostate cancer at 35) says, "We're calling for cancer centers, city halls and other landmarks to light up blue for an evening this September to put a spotlight on prostate cancer, turning this symbolic opportunity into a call to action. Our goal through Light it Blue is to have men of all ages learn more about prevention, risk reduction and integrative approaches to prostate cancer treatment."

Through September, Blue Cure is challenging supporters to petition their state capitols, hospitals, significant local landmarks and universities to light blue for an evening in September. Supporters can also sign a petition to light the White House blue for an evening in support of Prostate Cancer Awareness Month (http://chn.ge/1eDsb3d).

"This cause is close to the hearts of survivors of prostate cancer, and families of those who we've lost. We have an awesome opportunity this September to honor the memory of those we've lost, and put action toward prevention during Prostate Cancer Awareness Month," says Canales.  

The #LightItBlue campaign has secured support from Houston Texans' JJ Watt, singer Kelly Clarkson, comedian Jenny Johnson, actress Christina Applegate, actor Seth Rogen, Houston Mayor Annise Parker, Congresswoman Sheila Jackson Lee and businesses from Naturepedic and the Monday Campaigns (Meatless Monday, Move It Monday, Healthy Monday).

About Blue Cure Foundation
Blue Cure's mission is to prevent prostate cancer and improve outcomes for those with cancer by funding and advocating for cancer research in integrative and preventive medicine, by educating men and youth about dietary and lifestyle habits which can greatly reduce their risk of cancer. www.bluecure.org

Photo - http://photos.prnewswire.com/prnh/20150910/265381


SOURCE Blue Cure Foundation