Lighthearted Enterprise Video Highlights "13 Days" Without Rental Reimbursement

Oct 17, 2013, 14:27 ET from Enterprise Rent-A-Car

ST. LOUIS, Oct. 17, 2013 /PRNewswire/ -- Enterprise Rent-A-Car is using humor to reinforce the benefits of rental reimbursement, an inexpensive auto insurance add-on that covers the cost of using a rental car while a vehicle is in the shop.


According to Enterprise Automated Rental Management System (ARMS®) data, vehicles are in the shop for an average of 13 days after an accident, leading vehicle owners to have to borrow family cars, hitch rides or pay out-of-pocket rental fees of up to $400.

"Many people aren't sure if they're covered for a replacement rental while their vehicle is in the shop, and many don't find out until it's too late," said Mary Mahoney, vice president at Enterprise Rent-A-Car. "One year of rental reimbursement coverage can cost less than a one-day car rental. With that in mind, the video and website are fun, lighthearted ways to generate awareness and educate drivers."

Enterprise's short YouTube video has already gained nearly one million views in just one week. The dedicated micro-site,, also takes a humorous approach to the vexing challenges drivers could face – like driving a teenager's car for nearly two weeks – without this inexpensive insurance offered by auto insurance companies.

As insurance expert Richard Arca summed it up recently in U.S. News & World Report, "Every customer who didn't have rental coverage wished they had it."

"Customers who have rental reimbursement coverage also tend to be more satisfied with their insurance companies, making them less likely to shop for a new provider," added Mahoney. "It's a winning scenario for both customers and their agents."

Visit to view the video and learn more about the benefits of rental reimbursement insurance.

About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that was ranked on BusinessWeek magazine's annual list of "Customer Service Champs" for four years in a row.  Enterprise won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental car brand for customer service around the globe. With more than 5,500 offices located within 15 miles of 90 percent of the U.S. population, Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative.

SOURCE Enterprise Rent-A-Car