LightInTheBox.com Launches 'The Great Hunt' Competition on Facebook

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Apr 21, 2010, 06:00 ET

BEIJING, April 21 /PRNewswire-Asia/ -- LightInTheBox.com has just launched the second round of its latest competition, The Great Hunt, for its social-networking savvy customers on Facebook.

The Great Hunt gives customers an opportunity to win the dress of their choice by simply sharing their favorite LightInTheBox.com prom, dress, formal dress, evening dress, or wedding dress from a selection of more than 5,000 thousand designs ( http://www.lightinthebox.com/wholesale-clothing_c71 ), on Facebook. The contestants whose dresses become the most shared by will be declared the winner, and will receive their chosen dress custom-tailored to their specifications.

Because LightInTheBox.com has one of the biggest ranges of dresses available anywhere, and ships all over the world, contestants will be able to choose from hundreds of different styles to find their favorite.

"We believe using social networking websites like Facebook, and others, is a great way for us to keep in touch with our customers and better understand their needs," said Kevin Wen, co-founder of LightInTheBox.com. "The Great Hunt helps us better understand our customers' tastes, and helps us improve our product line. We're excited about the opportunities that social networking sites give us to interact more with our customers."

The first round of the competition received a lot of attention with 254 dresses shared, 1000+ comments, 4200+ "likes", 5000+ interactions on LightInTheBox.com's Facebook fan page, in only two weeks. The grand prize was won by Jimena Escalante who chose an A-Line Mini Cocktail Dress and received 409 "likes".

The competition runs every few weeks, with the first running from April 14th until April 28th, and winners announced the following week. Visit the LightInTheBox.com Official Blog ( http://blog.lightinthebox.com ) for competition and entry details.

Companies are increasingly turning to social media to stay in touch with their clients and learn more about their wants and needs. One of the reasons for this is the trend that consumers are sharing more and more information with each other in regards to where they shop and what they buy. Big names such as Victoria Secret, GAP and many others are putting more and more effort into this new marketing medium.

LightInTheBox.com has previously had good responses from other social media campaigns such as its TwitVantage campaign on Twitter, where users were given priority orders by "Tweeting" their order numbers.

About LightInTheBox.com

LightInTheBox.com is a leading global online distributor. It offers more than fifty thousand quality products to customers in more than 160 countries, and serves both individual consumers and commercial customers.