NEW YORK, Jan. 28, 2015 /PRNewswire/ -- Screenvision, a leading cinema advertising company, is right now bringing all the excitement of Hollywood's award season Front & Center in Screenvision theaters. Through programming alliances with some of the freshest voices in entertainment media, the company's Front & Center preshow will cover the buzz around contenders, style and fashion, awards show recaps, and other news. In addition, interactive audio and gaming programs in select theaters are enabling moviegoers to connect to music and entertainment via their mobile phones and vote their support for favorite films.
The programming slate runs through February 26th and features segments from BiteSizeTV, @Hollywood, and OraTv. Each of the content partners will also provide updates throughout the programming run so Screenvision audiences will stay on top of all the award season excitement.
Kicking off the slate is exclusive, original programming from BiteSizeTV and @Hollywood.
Programming from BiteSizeTV's Hollywood Today Live team will originate from the network's Hollywood & Vine studios, from award show red carpets, and behind the scenes in Los Angeles, New York and additional locations including the Sundance Film Festival.
@Hollywood, part of PMC, will capture the award season in its signature style, beginning with a program on the Top Five Surprises of the award season.
SoundHound integration is enabling moviegoers to connect to music and supplemental entertainment within the pre-show. Audience Entertainment, an interactive screen technology company, created the interactive voting game. And Screenvision's 40 Foot Solutions creative team developed the preshow graphics package.
"Hollywood's award season brings a unique focus to the passion we all have for the movies," said John McCauley, Screenvision's Executive Vice President, CMO & Strategic Alliances. "This special preshow will engage moviegoers, and we hope bring even greater attention to the immersive and captivating experience of the big screen. We're excited to be working with such a great group on the programming and look forward to bringing moviegoers more of these themed pre-shows in the new year."
The special preshow comes at a time when many industry watchers are expecting a record year for cinema advertising.
"The highly anticipated movie slate for 2015 is off to great start, and our clutter-free and engaging platform will only be enhanced, and create even more reason for brands to want to be part of the preshow," said Katy Loria, Screenvision's EVP of Sales. "And we can guarantee that no one will use a DVR to skip or fast forward through our cinema ads."
Screenvision's Front & Center preshow, the platform for brands to connect with moviegoers, delivers unrivaled results. Across key measures of ad recall (59%), ad likeability (13:1 versus television), purchase intent (79%) and brand recommendation (74%), advertisers are realizing premium impact.1
The awards show packages builds on a strong slate from Screenvision's 40 Foot Solutions group. Launched in 2014, the creative group develops branded content and graphics as well as animation packages that amplify a brand's impact and engagement with moviegoers. Among the group's original programming: Front & Center at CES with Shelly Palmer, Front and Center at E3 with Jessica Chobot featuring Dell Alienware, Lincoln MKC, truth® with Audience Entertainment interactive gaming technology, SoundHound and Cinema Advertising Council.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality movie-going experience. The Screenvision cinema advertising network is comprised of more than 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
1 Source: Screenvision/Lieberman 2011-13, Brand Studies. Millennials = A18-34 n=8,296, Gen X = 35-49 n= 5,492 & Boomers = 50-64 n=1,303. Sample sizes vary on metrics depending on recall levels
CONTACT: Ashlee Simpson, 646-568-1356, [email protected]