With Lightspeed with Meta Conversions API, retail merchants can connect their stores directly to Meta, automatically sync their in-store product catalog, and securely send point-of-sale transactions into Meta Conversions API. This empowers retailers to run smarter, more targeted campaigns and gain a picture of their return on ad spend, no online store or complex setup required.
For many physical retailers, digital advertising has long influenced in-store traffic, but measuring that impact has been difficult. Campaigns have often been optimized around online actions such as clicks or site visits, leaving in-store purchases underrepresented in performance data. By sending in-store transaction signals from Lightspeed Retail to Meta, the integration helps close that gap, enabling more accurate measurement and stronger campaign optimization.
"Retailers have always known that online ads influence what happens inside their stores, but they didn't necessarily have a clear way to measure it," said Dax Dasilva, Founder and Chief Executive Officer of Lightspeed. "With this integration, we're finally closing that gap. We're giving brick-and-mortar merchants access to attribution and advertising intelligence that was once reserved for large ecommerce players. This integration shows exactly how digital engagement can drive physical results and empower retailers to grow with confidence in an increasingly complex landscape."
The integration also reduces the manual work many retailers previously faced. Instead of exporting and formatting spreadsheets, Lightspeed with Meta Conversions API automatically syncs product catalogs and transaction data behind the scenes.
Built for both offline-only and omnichannel merchants, this integration delivers value across the board. Physical-store-only retailers can use Facebook and Instagram to promote in-stock items, retarget local audiences, and measure how many in-store sales their ads generate, without needing an ecommerce site. Omnichannel merchants already advertising on Meta technologies benefit from a unified view of performance: with in-store transactions flowing directly to Meta Conversions API, campaign reporting becomes more accurate and AI from Meta can optimize ads based on cross-channel revenue.
Meta and Lightspeed are working together to help retailers strengthen the connection between digital discovery and in-store sales. Through the Lightspeed integration with Meta Conversions API, merchants can send unified sales data information that helps improve ad relevance, enhance campaign performance, and deliver more accurate measurement, supporting growth across sales channels.
Lightspeed with Meta Conversions API includes automatic POS transaction syncing, native server-side Meta Conversions API support, offline catalog creation for retailers without ecommerce, and an integration built to the latest technical standards from Meta. It is one of the first solutions designed specifically to give brick-and-mortar retailers a direct, continuous connection between physical store data and Meta advertising.
Lightspeed with Meta Conversions API is now available for Lightspeed Retail customers. More information can be found here.
About Lightspeed
Lightspeed is the POS and payments platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail, golf and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences, and run smarter across all channels and locations.
With fast, flexible omnichannel technology, Lightspeed brings together point of sale, ecommerce, embedded payments, inventory, reporting, staff and supplier management, financial services, and an exclusive wholesale retail network. Backed by insights, and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD), with teams across North America, Europe, and Asia Pacific.
Follow us on LinkedIn, Facebook, Instagram, YouTube, and X.
Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including information regarding Lightspeed's partnerships and product offerings. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profiles on SEDAR+ at www.sedarplus.com and on EDGAR at www.sec.gov. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed's subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE Lightspeed Commerce Inc.
Share this article