LILLY PULITZER AND HiNOTE INTRODUCE "LOVE, LILLY.," A COLORFUL NEW WAY TO CONNECT

The new digital stationery collection transforms beloved Lilly Pulitzer prints into personalized notes and invitations designed for a life lived colorfully

NEW YORK, Sept. 29, 2026 /PRNewswire/ -- Lilly Pulitzer, the iconic American resortwear brand known for its colorful optimism, hand-painted prints and joyful approach to life, today announces LOVE, LILLY., a new collaboration with HiNOTE bringing the brand's unmistakable sense of joy and playful spirit to modern correspondence.

For more than 65 years, Lilly Pulitzer's iconic prints have been a joyful expression of color and joie de vivre, passed from mothers to daughters and instantly recognizable across generations. With LOVE, LILLY., that rich heritage takes on a new form, transforming beloved artwork from the Lilly Pulitzer archives into digital stationery and invitations that can be personalized and shared directly from your phone.

From birthday wishes and invitations to thank-yous and everyday hellos, the LOVE, LILLY. collection offers a distinctly Lilly way to connect, celebrate and show up for the people in your life. Created for the way we communicate today, each HiNOTE feels as considered as a handwritten note and as effortless as a text.

"Connection and friendship have always been at the heart of Lilly Pulitzer. In Lilly's world, everyone was invited, and she had a remarkable way of making you feel like an old friend, even if you had only just met," said Michelle Kelly, Lilly Pulitzer CEO. "Today, when we're all busier than ever, personal and thoughtful correspondence feels especially meaningful. It has been so much fun to bring our signature sunshine to HiNOTE and give women a colorful, personal way to connect with the people in their lives and deepen the relationships that matter most with a little more color and print."

LOVE, LILLY. features three signature Lilly Pulitzer prints, each representing a distinct facet of the brand's artistic identity: Palm Beach Toile, an ode to the brand's hometown featuring its Spanish architecture, palm trees and bougainvillea; Coconut Z, a playful menagerie that highlights the intricate linework and artistry behind Lilly's hand drawn animal prints from the 1960s; and Maggie's Bouquet, a bold, lush floral that captures one of the brand's most enduring motifs.

"Lilly Pulitzer introduced my parents on a blind date in Palm Beach in 1967 — and the rest is our family history. To now bring her iconic prints into HiNOTE feels like an extraordinary full-circle moment: a collaboration rooted not only in color and optimism, but in the serendipitous connections that shape our lives." Alexis Traina, Founder of HiNOTE
 
The collaboration brings together two brands united by a belief that color and joie de vivre belong in the everyday. A quick text becomes something more personal through HiNOTE, combining the thoughtfulness and personality of a handwritten card with the ease and informality of digital communication.

Because some messages deserve more than a blue bubble. They deserve color. They deserve personality. They deserve Lilly.

The Lilly Pulitzer × HiNOTE: LOVE, LILLY. collection launches September 23, 2026 and will be available to download on the HiNOTE App on the Apple App Store.

About Lilly Pulitzer

In 1959, Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton.

Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand's imaginative prints and lively colors, which inspire everyone to shine bright and stand out. To learn more, please visit www.lillypulitzer.com. 

About HiNOTE

Founded by Alexis and Trevor Traina, HiNOTE reimagines the stationery drawer for the phone – bringing beauty, personality and intention to the moments and relationships that matter. With 4,500+ designs and 15 million+ notes delivered, HiNOTE is building the world of Modern Correspondence. To learn more please visit https://hinoteapp.com/.

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SOURCE LILLY PULITZER