Lima Consulting Group Uses ObservePoint to Help Clients Avoid Data Discrepancies

OREM, Utah, July 9, 2013 /PRNewswire/ -- Lima Consulting Group helps companies with their data-driven marketing needs by using ObservePoint, the industry leader in digital analytics tag auditing. Lima Consulting has reduced time spent auditing tags by 70 percent with ObservePoint's automated software, all the while giving its clients truthful views of web traffic.

"We're consultants first, and one of the things that we recognize is that these audits let us get in there and solve some of the biggest issues faced by chief marketing officers. They need to trust their data," said Paul Lima, CEO for Lima Consulting Group. "As digital marketing consultants, ObservePoint is indispensable. The pace of innovation in digital marketing moves faster than release cycles for most companies and CMOs are tired of hearing that their IT departments don't have time to implement and maintain the investments that the CMO is making for digital marketing technologies."

Individually auditing the tags on each page of a website is time intensive and burdensome. Lima Consulting Group has been able to reduce the time spent on tag auditing by nearly 70 percent using ObservePoint's solutions. This includes flagging duplicate and missing tags, identifying JavaScript errors that are causing mistakes in the way data is collected, and identifying over 20 other checks to improve the accuracy and speed of tag deployments.

"CMOs will be spending more on IT than the CIO before 2017. The promise of Big Data can only be realized if they trust the data," Lima said. "ObservePoint helps CMOs maximize their return on marketing technologies."

Lima Consulting Group's clients are based in the United States and Brazil.

"ObservePoint provides the tools firms like Lima Consulting Group need for guiding clients with important data-driven decisions," said Matthew Miller, director of marketing for ObservePoint. "The research we have done shows that executives often don't fully utilize data the way they could because they are aware that it could be weak or inaccurate. With ObservePoint they can be confident that the information they are seeing is correct."

Proper tag management is critical to understanding a website's visitors. ObservePoint helps confirm that tags have been properly implemented on a website.

For more information on how ObservePoint is helping Lima Consulting Group, read the case study here.

About Lima Consulting Group

Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG uses proven methodologies and best-practices to optimize acquisition, conversion, retention and engagement and maximize our clients' return on marketing technologies. LCG uses a multi-disciplinary approach with experts in strategy, data science, business intelligence, digital marketing and technology while providing these services in the languages spoken throughout the Americas.  With regional offices in Philadelphia and São Paulo, Brazil, LCG provides local services with world-class expertise.

About ObservePoint

Based in Orem, Utah, ObservePoint is the leader in web tag auditing – a critical element of web analytics. Audited web reporting resolves significant flaws in ROI analysis and executive data. ObservePoint uses a unique method of simulating network traffic at a speed and scale unparalleled in the industry to identify web analytic tag errors.

SOURCE ObservePoint