Lime Bolsters Executive Team

SAN FRANCISCO, Feb. 4, 2019 /PRNewswire/ -- Today, Lime announced the appointment of global brand marketing strategist Duke Stump to the position of Chief Marketing Officer. Li Fan, Lime's Head of Engineering, has been promoted to Chief Technology Officer and will assume this role in addition to her current position.

As Lime's first-ever CMO, Stump will focus on uniting global marketing teams and furthering Lime's mission to redefine urban mobility. He joins Lime from Lululemon, where he successfully spearheaded a new strategic direction for the company including its brand-defining global campaign This is Yoga and was instrumental in creating a purpose-driven culture.

Li Fan, Lime's Head of Engineering and new Chief Technology Officer, will be responsible for leading technical strategy and operations in addition to overseeing all areas of engineering. As Lime's CTO, she looks to continue growing the engineering team and improving systems to deliver the most safe, reliable and user-friendly rider experience.

"Duke and Li will be tremendous assets to Lime's executive leadership team. Duke's global marketing expertise and experience growing some of the most iconic consumer brands will be instrumental to further Lime's mission of micro-mobility," said Toby Sun, Lime CEO and co-founder.  "Lime is constantly working to improve rider experience and Li's dedication to this goal is unparalleled. Her successful track record and leadership skills are widely respected throughout the company and she is the perfect fit for this role."

"It's an honor to join the Lime team – the company brings together what I'm most passionate about: inspiring people and a commitment to being a positive force in the world," said Stump. "I believe we can reimagine urban living through mobility and I'm excited to work with the team to grow Lime as a defining, purpose-led brand throughout the world." 

Prior to joining Lime, Stump served as EVP of Brand & Community at Lululemon. Previously, he spent over 15 years at Nike where he held various positions across marketing, product and sales divisions including Vice President of Product Marketing. He also served as CMO at eco-conscious household products company Seventh Generation.

During Fan's tenure at Lime, she tripled the engineering team in size and has played an instrumental role in improving the Lime user experience. Before Lime, Fan most recently was Senior Vice President of Engineering at Pinterest where she oversaw a division of 600+ engineers. Prior to Pinterest, she was a Senior Director of Engineering at Google and managed the popular image search functionality. 

About Lime
Lime is revolutionizing mobility in cities and campuses by empowering people with a greener, more efficient, and affordable transportation option that also improves urban sustainability. By partnering with local key stakeholders and systematically deploying a fleet of smart-scooters and bikes that are enabled with GPS, wireless technology, and self-activating locks, Lime will dramatically improve urban mobility by making the first and last mile faster, cheaper, and healthier for riders.

Since the company's first launch in June 2017, the company has expanded internationally to five continents, and deployed electric scooters, electric-assist bikes, and their standard pedal bike. Lime is currently in over 100 cities, and users have taken over 26,000,000 rides.

Media Contact:
Emma Green
[email protected]

SOURCE Lime