Lime Crime Launches New Fall-Themed Liquid-to-Matte Lipstick Colors
Pumpkin, Trouble, and Cement join Lime Crime's cult-classic Velvetine line.
LOS ANGELES, Oct. 20, 2015 /PRNewswire/ -- This week, Lime Crime, the cult makeup brand known for their radical, trend-setting shades, added three new colors to their Velvetine Lipstick line: Pumpkin, Trouble, and Cement.
"Trouble is a daring olive green that I can imagine a cool chick like Rihanna rocking. Pumpkin is for a red-lip lover, but with a fall twist. Cement, a medium grey, is for a 'recovering goth' who wants to mix it up, but still stay true to their radical roots," explained Lime Crime CEO and founder, Doe Deere.
Velvetine Lipstick in Cement is an exclusive collaboration with an alternative fashion retailer, Dolls Kill, with the motto "For the misfits & the Miss Legits" - a perfect fit for the Lime Crime fan.
"Dolls Kill is the edgiest and kookiest retailer on the face of the internet, and where much of my wild wardrobe comes from," Deere reveals. "Their message of rebellion resonates strongly with me and the Lime Crime brand. We are excited to come out with a product together."
The new Velvetines have dropped just in time for Halloween, but have a year-round appeal for dark lipstick diehards.
Lime Crime introduced the Velvetines in 2012 to an enthusiastic response that crashed the website. The revolutionary formula glides on like a gloss and dries to a bullet-proof, transfer-resistant finish that won the hearts of makeup enthusiasts all over the world. With the addition of Pumpkin, Trouble, and Cement, Lime Crime fans will now have 19 fashion-forward Velvetine shades to choose from.
Pumpkin, Trouble, and Cement are available today on limecrime.com, and will also be available soon on UrbanOutfitters.com, DollsKill.com, and Naimes Beauty Center.
Lipstick lovers who wish to be the first to own the new colors should visit LimeCrime.com/Velvetines.
ABOUT LIME CRIME
Lime Crime is an independent makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime makes ultra-pigmented cruelty-free & vegan cosmetics, and has a global, rapidly growing social media reach of 2.5M+. For more information on the brand and its products, visit www.limecrime.com.
Media Contact:
Courtney Fitzpatrick
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Photo - http://photos.prnewswire.com/prnh/20151020/278625
SOURCE Lime Crime
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