LOS ANGELES, Sept. 20, 2016 /PRNewswire/ -- Today, Lime Crime, the social media darling brand known for their trend-setting, cruelty-free cosmetics, introduced a DOUBLE expansion of their metallic ranges for eyes and for lips.
When first launched in June, Superfoils, the revolutionary water-activated wet/dry liquid foil eyeshadow, instantly became an overnight social media sensation. Metallic Velvetines, based off of Lime Crime's signature long-wearing, transfer-proof Velvetines formula, were met with a similar response by fans eager to join the metallic makeup movement.
"Myself and my team continue to be amazed by all of the incredible metallic looks our fans share with us on Instagram," said Lime Crime CEO and Founder, Doe Deere. "It's one of my absolute favorite parts about new product launches."
Lime Crime's foilescent take on "fall neutrals," new Superfoil duos include Crystal/Halo, icy silver and champagne gold; Miami/Gator, rose gold and olive with gold sparks; Squad/Goals, mauve with violet sparks and taupe with pink sparks; and finally Lucid/Dream, golden mauve and cocoa brown. New Metallic Matte Velvetine shades include Happi, rose bronze; Posh, metallic plum; and Vibe, pinky mauve.
When it comes to rocking the Metallic Velvetines, Deere suggests overlining lips with liner a few shades darker, and then filling in with the Metallic Velvetine.
"Just like Velvetines, Superfoils are easy to apply, but there is some technique involved if you are trying to achieve an Insta-worthy look," Deere explained. "Simply pick up product with a finger or brush, spritz with water or other mixing medium on top, and apply directly to the eyelid for supreme sparkle and shine."
Superfoils and Metallic Velvetines are available exclusively on the Los Angeles based brand's website with fast and trackable international shipping.
ABOUT LIME CRIME
Lime Crime is a trend-setting makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. Lime Crime is committed to bringing innovative, high-performance formulas to the cosmetic market. Lime Crime cosmetics are certified cruelty-free & vegan. The brand boasts a global social media reach of 2.5M+. For more information on the brand and its products, visit www.limecrime.com, Lime Crime's official Facebook page, and the official Lime Crime blog which is personally curated by Doe Deere herself, ILoveLimeCrime.com.
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SOURCE Lime Crime