LOS ANGELES, July 26, 2017 /PRNewswire/ -- This week, Lime Crime, the cult makeup brand with over 3 million Instagram followers, added eight new shades to Unicorn Hair, their semi-permanent hair dye the internet just can't stop talking about.
Over three years in the making, Lime Crime launched the first thirteen shades of its highly-anticipated hyper-performance hair color earlier this year -- several of which sold out in the first two weeks.
Unicorn Hair is available in two different formulas. "Full Coverage" contains a higher pigment load and delivers more saturated color. "Tints" are more sheer and will create pastel results.
New shades of the professional quality, direct-deposit conditioning hair dye include:
- Bubblegum Rose (full coverage)- bubblegum pink
- Valentine (full coverage)- crimson red
- Aesthetic (full coverage)- mauve
- Tweet (tint)- chick yellow
- Mint Ice (tint)- frosted mint
- Cloud (tint)- periwinkle blue
- Kawaii (tint)- pastel violet
- Moonchild (tint)- pastel lavender
"Unicorn Hair was my hair dye dream come true, and I am thrilled Lime Crime fans love it just as I do," said Lime Crime CEO & Founder Doe Deere. "I cannot wait to see how our unicorns rock these new shades!"
Just like the originals, the new shades are designed to start out vibrant and fade gracefully. Unicorn Hair is perfect for pros and newbies alike. For Insta-worthy results, start with freshly and evenly bleached hair with no previous color residue.
ABOUT LIME CRIME
Lime Crime is an independent makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime makes ultra-pigmented cruelty-free & vegan cosmetics, and has a global, rapidly growing social media reach of 4M+. For more information on the brand and its products, visit www.limecrime.com. Read Doe Deere's company blog at ILoveLimeCrime.com. Follow Lime Crime on social media, including their Tumblr page, Pinterest, and on Twitter @LimeCrime
SOURCE Lime Crime