Limited Edition Jim Beam® Repeal Batch Offers A Taste Of Post-Prohibition Style Bourbon
Inspired by James B. Beam's bourbon in the late 1930s, the non-chill filtered bourbon and limited edition bottle is now available for a short time
Sep 13, 2018, 10:00 ET
CHICAGO, Sept. 13, 2018 /PRNewswire/ -- Today, Jim Beam®, the world's No. 1 bourbon, is announcing the release of Jim Beam Repeal® Batch, a non-chill filtered, 86-proof Kentucky Straight Bourbon Whiskey inspired by the same liquid produced by the Beam family following Prohibition's repeal. This limited edition offering, with a label inspired by post-Prohibition Jim Beam bottlings from the 1930s, celebrates the 85th anniversary of Prohibition's repeal and the perseverance James B. Beam put into rebuilding the Jim Beam distillery in 1933 – a feat accomplished in only 120 days.
"For the 85th anniversary of Repeal Day, we wanted to release a bourbon inspired by our heritage and dedicated to the hard work my great-grandfather put into rebuilding our family business after Prohibition," said Fred Noe, Jim Beam's seventh generation master distiller. "Jim Beam Repeal Batch pays tribute to all the generations of Beams that came before me."
After a 13-year hiatus from the bourbon industry during Prohibition, and at nearly 70 years old, James B. Beam and his family rebuilt the distillery in Clermont by hand to get the family business up and running once again. Today, Jim Beam is the best-selling bourbon in the world.
Jim Beam Repeal Batch is aged four years, similar to Jim Beam® Bourbon, however this unique liquid is non-chill filtered, resulting in a bourbon with fuller mouthfeel and tasting notes that include char, oak and caramelized tones. It has a light amber color, with an aroma that carries oaky notes, balanced with light vanilla and a hint of brown spice.
Jim Beam Repeal Batch is best enjoyed neat, on the rocks or in a signature cocktail, such as the whiskey punch cocktail, which includes bourbon, Italian vermouth, pineapple syrup and lemon juice. This exclusive offering can be found for a limited time at select retailers nationwide on shelves alongside Jim Beam Original and other premium offerings. Jim Beam Repeal Batch has a suggested retail price of $17.99 for 750mL.
For more information about Jim Beam Repeal Batch, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
About Jim Beam® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.
Drink Smart®
Jim Beam® Repeal Batch Kentucky Straight Bourbon Whiskey, 43% Alc./Vol.
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SOURCE Jim Beam