Limited Release TAKE5 Bar Makes Everyone a DJ

TAKE5 Remixer is the first-ever packaging in the U.S. to use conductive ink technology and requires no app installation

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Sep 15, 2016, 02:02 ET

HERSHEY, Pa., Sept. 15, 2016 /PRNewswire/ -- It's a musical throwback with a new take on the iconic '808' drum machine. The TAKE5 brand releases the Remixer, the first-ever packaging in the U.S. to use conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers and requires no app installation.

The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 unique track combinations. "With all the technology seamlessly blended inside the box, the Remixer allows consumers to take it with them on any adventure," said Dan Mohnshine, director TAKE5 brand. "In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience."

On Sept. 17 at Hotel Thrillist, in a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer.

Consumers can enter for a chance to win a TAKE5 Remixer by retweeting @TAKE5 using #RemixerSweepstakes now through Sept. 23. For complete rules, visit http://bit.ly/2cfCWuv.

The TAKE5 bar is a remix of five classic flavors – pretzel, peanut butter, peanut, caramel and chocolate – into the ultimate bar. It's the perfect salty-sweet, chewy-crunchy snack. The TAKE5 bar relaunched in 2016 by connecting loyalists and new fans through live engagements, social campaigns and brand ambassadorships. Consumers can join the conversation online using #myTAKE5 on Instagram, Twitter, Facebook and Tumblr.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
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Media Contacts:
Anna Lingeris: [email protected], 717-649-7214
Anita Strohm: [email protected], 816-810-2830

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SOURCE The Hershey Company